Connect with us

Inbox

Gentle Robbery Story Was a Help to Jewelers … and More Reader Letters for June

If just one robbery victim makes the decision to find normal again, the story did its job.

mm

Published

on

Helping To Heal

A hearty thank you to Eileen McClelland for her gentle unearthing of difficult moments in her article, “Robbery And Recovery” (INSTORE, May). It makes me proud to know others will identify with those of us who were willing to share our stories and to choose to seek professional help and heal. If just one robbery victim makes the decision to find normal again, then the team at INSTORE went beyond just being a magazine and has become an agent of change. — Denise Oros, Linnea Jewelers, La Grange, IL

What to Do with Millennials?

Boy, there is quite a discussion going on in the industry as to the demise of millennials as a customer group. The only opportunity that I can think of which might resonate with this group is synthetic diamonds. Another opportunity in bridal would be the new couples in the LBGT community. That group might be more welcoming to our product than the millennial crowd. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA

Why anyone still thinks they can sell to a millennial client is beyond my understanding. That isn’t how it works anymore. The moment you cross the line from expert to information parrot — or worse, to condescending old salesperson — you lose. — Deric Metzger, DeMer Jewelry, Carlsbad, CA

Love your daily tips — a lot — but could not disagree more with the “Play recognizable music” (i.e. Phil Collins over Bjork) suggestion (April 24 WorkSmart Tip). Tired, old music makes your store seem just that — tired and old. Fresh and interesting music contributes to a vibrant environment and often sparks conversation with customers. “What’s this you’re playing? I really like it!” So many retailers are concerned about attracting “millennials.” Well, playing Phil Collins (without hipster irony) is not the answer! — Marthe Le Van, Mora, Asheville, NC

I wish crummy, garish costume jewelry would disappear. I am all for trendy stuff and good design, but I am not sure many, especially the young, grasp the difference. It goes along with so much that is throwaway today — a cheap statement piece to go with a cheap wear-once outfit. The problem, for us, is it still cuts into disposable income. — Tory Michel, Tory’s Jewelry, Marblehead, MA

Advertisement

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular