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Inbox: March 2016



Leecy Madison of Leecy Madison Original Jewelry passes time reading INSTORE while waiting for her ride to the airport at the Viscount Hotel in Tucson after the show.. Have a pic of yourself reading INSTORE or wearing a Brain Squad or Jewelry Geek T-shirt? Send it to us at [email protected].

Willing to Try Something

Really enjoyed the “Build a Better Salesperson” article (February INSTORE). I have learned most of the ideas work very well, but am always willing to try something new to better our store and each person.
— Jim Alati, Simmons Fine Jewelry, Boise, ID

This article originally appeared in the March 2016 edition of INSTORE.


Who Needs a Large Inventory?

Seems that there is a lot of confusion about the diamond market. No one seems to know what direction we are going in. The magazines and vendors seem to recommend the bridal business but customers just don’t seem to have the money to spend on a good quality 1-carat diamond. Our older clients are the ones with the money and they want quality! So why should we as jewelers have a lot of dollars tied up in expensive inventory!
— Teddie Gause, Gause and Son Jewelers, Ocala, FL

The Viability
of Diamonds

With recent discussions about lab-grown diamonds, the Rapaport Group taking on DeBeers over pricing, lab certificate issues, etc. I find it interesting (and amazing, actually) that many people are wondering if there is a viable alternative to diamonds. Some, it seems, are actively looking into it with the hope that there is. Some are even taking a good-riddance attitude if it happens. Wow, just wow!
— Alex Weil, Martin’s Jewelry, Manhattan Beach, CA

Knockoffs a Scourge

Knockoffs. Replicas. Counterfeits. These are the scourge of our industry. The theft of a designer’s work serves not only to dilute the impact of original designs (making them less valuable emotionally) but to also train consumers to believe that no matter what they want, it can be had elsewhere for cheap. When the conversation stops being about originality, exclusivity, and story — it’s all about price. It is not sustainable and harms the industry long term. We all sell jewelry and each experience should be special yet instead we are allowing ourselves to turn into the of the truly precious, fighting over table scraps of consumer confidence and loyalty. Shame on those who don’t see the problem. You are what’s wrong with us and you are why consumers complain about price.
— Deric Metzger, DeMer Jewelry, Carlsbad, CA

Send your letter to INSTORE’s editors at [email protected].




Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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