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Inbox: October 2015

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INSTORE’s September issue had readers falling in love.

BRIDAL BRAVO!

Love the bridal issue (INSTORE, September). I’m probably going to go through it two or three more times. I want to make sure I get everything. — Linda Griffiths, Hoover’s Jewelers, Kearney, NE

This article originally appeared in the October 2015 edition of INSTORE.

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Dogs that Come Back to Bite

I have an issue with your advice regarding “dog” clearance (WorkSmart Daily Tips, Aug. 27). If you have a “dog” in the store why should you foist it on your good customers (or even your bad ones)? “Dogs” should be returned to the vendor, melted down or whatever else is necessary to get rid of them. When you sell it to a customer how do you think that is going to reflect on your store? The customer is going to show it around, and everyone is going to say, “Where in the world did you get that ugly thing?” And then it’s going to be your store that is mentioned. Do you think they will ever go back to the store that sold that to them? You have a “dog” in the store? Get rid of it, but please don’t sell it to a customer if you ever want them back again. — Daniel R. Spirer, Daniel R. Spirer Jewelers, Cambridge, MA


Keep Chugging

The future of the independent jewelry industry seems so dismal and uncertain in all current articles. For someone who is taking over a third-generation, family-run business, it creates an unnecessary anxiety. In my opinion, a business owner should try their hardest to be innovative and provide the best service possible. If they make it through, then great; if not, at least they tried their best! Forget what other people are saying, and keep chugging along. — Jill Hornik, Jae’s Jewelers, Coral Gables, FL

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Betting on Boomers

For all the talk about new generations, I think the strongest customer base for the next 20 years will still be the boomers. They have desires, cash and want to buy from a real person who cares. These clients make discretionary purchases as well as buy bridal jewelry, because of divorces, deaths and remarriages. And they like larger stones and better-made jewelry. — Ed Menk, E. L. Menk Jewelers, Brainerd, MN

Send your letter to INSTORE’s editors at [email protected].

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SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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Inbox

Inbox: October 2015

Published

on

INSTORE’s September issue had readers falling in love.

BRIDAL BRAVO!

Love the bridal issue (INSTORE, September). I’m probably going to go through it two or three more times. I want to make sure I get everything. — Linda Griffiths, Hoover’s Jewelers, Kearney, NE

Advertisement

This article originally appeared in the October 2015 edition of INSTORE.


Dogs that Come Back to Bite

I have an issue with your advice regarding “dog” clearance (WorkSmart Daily Tips, Aug. 27). If you have a “dog” in the store why should you foist it on your good customers (or even your bad ones)? “Dogs” should be returned to the vendor, melted down or whatever else is necessary to get rid of them. When you sell it to a customer how do you think that is going to reflect on your store? The customer is going to show it around, and everyone is going to say, “Where in the world did you get that ugly thing?” And then it’s going to be your store that is mentioned. Do you think they will ever go back to the store that sold that to them? You have a “dog” in the store? Get rid of it, but please don’t sell it to a customer if you ever want them back again. — Daniel R. Spirer, Daniel R. Spirer Jewelers, Cambridge, MA


Keep Chugging

Advertisement

The future of the independent jewelry industry seems so dismal and uncertain in all current articles. For someone who is taking over a third-generation, family-run business, it creates an unnecessary anxiety. In my opinion, a business owner should try their hardest to be innovative and provide the best service possible. If they make it through, then great; if not, at least they tried their best! Forget what other people are saying, and keep chugging along. — Jill Hornik, Jae’s Jewelers, Coral Gables, FL


Betting on Boomers

For all the talk about new generations, I think the strongest customer base for the next 20 years will still be the boomers. They have desires, cash and want to buy from a real person who cares. These clients make discretionary purchases as well as buy bridal jewelry, because of divorces, deaths and remarriages. And they like larger stones and better-made jewelry. — Ed Menk, E. L. Menk Jewelers, Brainerd, MN

Send your letter to INSTORE’s editors at [email protected].

Advertisement

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular