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Inbox: October 2015

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INSTORE’s September issue had readers falling in love.

BRIDAL BRAVO!

Love the bridal issue (INSTORE, September). I’m probably going to go through it two or three more times. I want to make sure I get everything. — Linda Griffiths, Hoover’s Jewelers, Kearney, NE

This article originally appeared in the October 2015 edition of INSTORE.

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Dogs that Come Back to Bite

I have an issue with your advice regarding “dog” clearance (WorkSmart Daily Tips, Aug. 27). If you have a “dog” in the store why should you foist it on your good customers (or even your bad ones)? “Dogs” should be returned to the vendor, melted down or whatever else is necessary to get rid of them. When you sell it to a customer how do you think that is going to reflect on your store? The customer is going to show it around, and everyone is going to say, “Where in the world did you get that ugly thing?” And then it’s going to be your store that is mentioned. Do you think they will ever go back to the store that sold that to them? You have a “dog” in the store? Get rid of it, but please don’t sell it to a customer if you ever want them back again. — Daniel R. Spirer, Daniel R. Spirer Jewelers, Cambridge, MA


Keep Chugging

The future of the independent jewelry industry seems so dismal and uncertain in all current articles. For someone who is taking over a third-generation, family-run business, it creates an unnecessary anxiety. In my opinion, a business owner should try their hardest to be innovative and provide the best service possible. If they make it through, then great; if not, at least they tried their best! Forget what other people are saying, and keep chugging along. — Jill Hornik, Jae’s Jewelers, Coral Gables, FL

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Betting on Boomers

For all the talk about new generations, I think the strongest customer base for the next 20 years will still be the boomers. They have desires, cash and want to buy from a real person who cares. These clients make discretionary purchases as well as buy bridal jewelry, because of divorces, deaths and remarriages. And they like larger stones and better-made jewelry. — Ed Menk, E. L. Menk Jewelers, Brainerd, MN

Send your letter to INSTORE’s editors at editor@instoremag.com.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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Inbox

Inbox: October 2015

Published

on

INSTORE’s September issue had readers falling in love.

BRIDAL BRAVO!

Love the bridal issue (INSTORE, September). I’m probably going to go through it two or three more times. I want to make sure I get everything. — Linda Griffiths, Hoover’s Jewelers, Kearney, NE

Advertisement

This article originally appeared in the October 2015 edition of INSTORE.


Dogs that Come Back to Bite

I have an issue with your advice regarding “dog” clearance (WorkSmart Daily Tips, Aug. 27). If you have a “dog” in the store why should you foist it on your good customers (or even your bad ones)? “Dogs” should be returned to the vendor, melted down or whatever else is necessary to get rid of them. When you sell it to a customer how do you think that is going to reflect on your store? The customer is going to show it around, and everyone is going to say, “Where in the world did you get that ugly thing?” And then it’s going to be your store that is mentioned. Do you think they will ever go back to the store that sold that to them? You have a “dog” in the store? Get rid of it, but please don’t sell it to a customer if you ever want them back again. — Daniel R. Spirer, Daniel R. Spirer Jewelers, Cambridge, MA


Keep Chugging

Advertisement

The future of the independent jewelry industry seems so dismal and uncertain in all current articles. For someone who is taking over a third-generation, family-run business, it creates an unnecessary anxiety. In my opinion, a business owner should try their hardest to be innovative and provide the best service possible. If they make it through, then great; if not, at least they tried their best! Forget what other people are saying, and keep chugging along. — Jill Hornik, Jae’s Jewelers, Coral Gables, FL


Betting on Boomers

For all the talk about new generations, I think the strongest customer base for the next 20 years will still be the boomers. They have desires, cash and want to buy from a real person who cares. These clients make discretionary purchases as well as buy bridal jewelry, because of divorces, deaths and remarriages. And they like larger stones and better-made jewelry. — Ed Menk, E. L. Menk Jewelers, Brainerd, MN

Send your letter to INSTORE’s editors at editor@instoremag.com.

Advertisement

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular