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Cool Comments, Lab-Created Complaint … and More Reader Letters for September

“The whole allure of a diamond is in its journey from creation to the sales floor.”

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Cool Aid!

Always love to read about the coolest stores in the coolest business! — Jim Alati, Simmons Fine Jewelry, Meridian, ID

Not “Fine” with Man-Made Diamonds

If you consider yourself a high-end jeweler and you’re selling lab-created diamonds along with your natural diamonds then you should remove “fine” from your business name. The whole allure of a diamond is in its journey from creation to the sales floor. The process is incredible and the nostalgia is what captures the customer. To undermine the whole process and allure of a natural diamond by selling a lab-created diamond next to it is criminal. If you’re selling lab-created diamonds and promoting them over your natural diamonds then shame on you! — Marc Majors, Sam L. Majors, Midland, TX

Feeling Good

In spite all of our government regulations and what was a downer economy, I’m very optimistic about a fantastic holiday season! — John E. Thompson, Shabree Jewelers, Sheboygan, WI

Still in Love

30 years in, I still love my shop! — Richard Veader, Wakefield Jewelers, Wakefield, MA

Keeping an Edge

Thank you for the great job your staff does every month. You have been getting it right over and over again. Many trade magazines fade, but you have kept the edge. You have been able to keep a light side, while offering great advice from some of the industry’s best. — Scott Kelly, Jems Jewels & Gold, North Wales, PA

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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