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Cool Comments, Lab-Created Complaint … and More Reader Letters for September

“The whole allure of a diamond is in its journey from creation to the sales floor.”

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Cool Aid!

Always love to read about the coolest stores in the coolest business! — Jim Alati, Simmons Fine Jewelry, Meridian, ID

Not “Fine” with Man-Made Diamonds

If you consider yourself a high-end jeweler and you’re selling lab-created diamonds along with your natural diamonds then you should remove “fine” from your business name. The whole allure of a diamond is in its journey from creation to the sales floor. The process is incredible and the nostalgia is what captures the customer. To undermine the whole process and allure of a natural diamond by selling a lab-created diamond next to it is criminal. If you’re selling lab-created diamonds and promoting them over your natural diamonds then shame on you! — Marc Majors, Sam L. Majors, Midland, TX

Feeling Good

In spite all of our government regulations and what was a downer economy, I’m very optimistic about a fantastic holiday season! — John E. Thompson, Shabree Jewelers, Sheboygan, WI

Still in Love

30 years in, I still love my shop! — Richard Veader, Wakefield Jewelers, Wakefield, MA

Keeping an Edge

Thank you for the great job your staff does every month. You have been getting it right over and over again. Many trade magazines fade, but you have kept the edge. You have been able to keep a light side, while offering great advice from some of the industry’s best. — Scott Kelly, Jems Jewels & Gold, North Wales, PA

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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