Thursday, 08 March 2012 05:55

Know Gold's True Value

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A fantastic way to get customers to understand the value and long-term investment in a piece of fine gold jewelry is to help them better understand the value of gold.

PricedinGold.com is the place to click if you're looking for some really creative comparisons.

You might have to elbow Ron Paul fans out of the way to get there, but it has such — ahem — gems as: Yale University tuition, room and board prices in gold for the past 100 years. Its price in 2009? About 56 ounces.

Or, how about this: Gasoline prices in gold are near historic lows!

Have a look, play around with the numbers, and you're certain to come up with a few lines to suit a sales presentation.


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Last modified on Thursday, 08 March 2012 05:57

 
JEWELER SUCCESS STORIES

Two-Time Winner

When it was time to close its doors, Cranstoun Court Jewellers of Sun City, Arizona chose Wilkerson to handle its liquidation sale. For all involved, the sale “far exceeded expectations.” But it wasn’t the first time Wilkerson helped sell off the store’s aging merchandise. They were there 13 years before, when ownership changed hands. See how Wilkerson can help you when it’s time to liquidate or sell off aging inventory.

 


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