(PRESS RELEASE) WESTBOROUGH, MA — Tanishq, India’s most trusted fine jewelry brand, has expanded its U.S. presence with the opening of its first New England location at 303 Turnpike Rd, Westborough, MA 01581. The 4,000 sq. ft. showroom opened on December 4 and formally celebrated its launch on March 6, marking the brand’s 10th store in the United States. With the Westborough opening, customers across Massachusetts and New England have a new destination for Indian fine jewelry beyond the traditional Oak Tree Road market, further expanding Tanishq’s presence across major East Coast hubs including Boston, New Jersey, Virginia, and Florida.
The grand opening celebration featured a ceremonial ribbon cutting and traditional lamp lighting, followed by remarks from community leaders and dignitaries. Guests experienced a cultural program featuring a classical Bharatanatyam dance performance, a fashion showcase highlighting Tanishq’s collections, and curated hospitality throughout the afternoon. Distinguished guests included Raghuram S., Consul General of India; State Senator Michael Moore; Westborough County Representative Mark S.; and Town Coordinator Laura Crawford.
Massachusetts and neighboring New Hampshire and Connecticut are home to nearly 40,000 Indian households, creating strong demand for bridal, festive, and everyday fine jewelry. With its Westborough location, Tanishq brings its signature craftsmanship and Tata service ethos directly to customers across the region, offering a new alternative for New England shoppers.
“Opening in Westborough marks an important milestone for Tanishq as we establish our presence in New England,” said Amrit Pal Singh, Head of Business – North America, Titan Company Limited. “Our 10th location in the United States reflects the growing appreciation for Indian craftsmanship and we’re excited to introduce Tanishq’s heritage of gold artistry and contemporary design while continuing to expand across the U.S.”
Inside the showroom, customers can explore more than 5,000 designs spanning bridal collections, festive wear, statement pieces, contemporary office wear, and everyday essentials. The assortment continues to evolve, reflecting both regional preferences and global design influences.
