Press Releases

Industry Expert, Lake Giles, Joins Forces with Bottom Line Marketing

Lake will join the family as an account and project manager.

Published

2 years ago

August 25, 2021

Press Releases

(PRESS RELEASE) DENVER, CO — Lake Giles, a highly respected professional in the jewelry industry, has formally accepted a new position with Bottom Line Marketing, a family owned and operated agency that specializes in jewelry advertising. Lake will join the family as an account and project manager and brings a new level of expertise to the web management and development side of the business, an area that has become a top priority with such incredible growth in digital advertising and e-commerce.

Having worked with hundreds of retailers and manufacturers in the industry over the past eight years, Lake has developed a unique ability to guide clients through all the nuances of web development and management, digital marketing and general business consulting. If you have been active in the industry throughout the past decade, I am sure you have heard, “Just call Lake,” more than once. He is very excited about his new position, as it will allow him to offer an expansive set of services to his clients and put his MBA in Marketing to work.

From day one, Lake immediately made an impression on Bottom Line Marketing sisters, Jackie Brooks and Kendall Kennedy. Jackie couldn’t wait to share the news with her team and clients, saying, “At Bottom Line, we are all about relationships and dedication to our family. Our motto and guiding philosophy has always been to work with the kind of people that we would invite into our homes for dinner. Without that level of care and dedication, we wouldn’t be where we are today. Lake has had a plate set and ready at our table since the first time we met him. We couldn’t be more excited to announce his new position with us, and can’t wait to show our clients what he brings to the table.”

If you will be attending JCK Las Vegas this year, stop by Booth # 15046 to learn more about how Bottom Line Marketing and Lake Giles can make an impact on your business and bottom line.

Bottom Line Marketing is a full service advertising agency, located in Denver, CO and West Palm Beach, FL, with over twenty years of experience in the retail and wholesale jewelry industry. From media buying to custom branding campaigns, digital to traditional advertising, print to social media, video to radio production and everything in between, they are truly a one-stop-shop for all marketing needs.

To contact Bottom Line Marketing directly visit www.bottomlineblack.com.

To contact Lake directly email: lake@bottomlineblack.com or call 303-658-0019.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”