NEW YORK, NEW YORK --- September 28, 2011 – Leading Italian jewelry designer, Roberto Coin, has once again signed on with advocate, filmmaker and model, Christy Turlington Burns, to be the face for the third time in the upcoming 2011-2012 advertising campaign. The latest campaign will debut worldwide this October and feature jewelry from the Primavera, the new Bollicine, Cento Diamonds, Fantasia, Animalier and Ipanema collections.
Turlington Burns is no stranger to the fashion world. Gracing the covers of over 1,000 top fashion publications, from Vogue to Time, Turlington Burns has not only been a leader in the fashion industry as one of the most highly sought after models, but she is also an avid pioneer of women’s rights. “I'm delighted to join Roberto Coin once again this season,” says Turlington Burns. “This campaign beautifully illustrates the range of the Roberto Coin Collection.”
Turlington Burns is involved in various charitable organizations, most notably as the founder of her own charitable organization, Every Mother Counts, whose mission focuses on the increased awareness, education and support for maternal and child health. Turlington Burns is also a spokesperson for (PRODUCT) RED and serves as CARE’s Advocate for Maternal Health.
“This new Roberto Coin campaign gives us the opportunity to show Christy in her different facets which are common to all women today, like a portrait where they can recognize themselves and love what they see,” says Roberto Coin Co-Founder of Roberto Coin Inc. “This innovative campaign expresses individual ways of being a woman such as extremely chic, elegant or casual but with a common soul, the passion for art and style. Christy is a fascinating muse who inspires the most extraordinary masterpiece. Roberto Coin jewels are able to capture and communicate her story and her emotions. I want to dedicate this campaign to all women as an opportunity to explore new ways of feeling glamorous.”
“Working with Christy for the third time continues to be an exciting opportunity for Roberto Coin,” says Peter Webster, Co-Founder of Roberto Coin Inc. “With the success of our previous campaigns with Christy, we were thrilled to be able to partner with her once again for the new campaign. Christy embodies the spirit of the Roberto Coin woman. She is multi-faceted as she is a wife, a mother, successful business woman, women’s rights advocate and the girl next door. As the jewelry is identifiable with a woman of any age – Christy signifies beauty for women of all ages.”
The campaign was shot by acclaimed British fashion photographer, Craig McDean, whose past credits in the fashion industry include advertising campaigns for Gucci, Giorgio Armani, Emporio Armani, Oscar de la Renta, Yves Saint Laurent, Calvin Klein, and Estée Lauder; editorial fashion spreads in magazines such as W and Vogue; and countless celebrity portraits.
Kinney + Kinsella, the New York based marketing agency behind the two former campaigns, and Roberto Coin, designed and created the new campaign, which was shot in April 2011 and will launch in October 2011 fashion publications such as Elle, Harper’s Bazaar, Architectural Digest, Departures, Wall Street Journal Magazine, and Town & Country.
[componentheading]About Roberto Coin[/componentheading]
Roberto Coin has been an icon in the jewelry industry for more than 30 years. His designs include his signature Appassionata Collection and the most recently successful Roberto Coin Cento Diamond Collection. His collection is available in over 400 stores nationwide including better jewelry and specialty stores and features supermodel Christy Turlington Burns as the face of his new advertising campaign. His designs can have also been worn by such celebrities as Ashley Judd, Salma Hayek, Diane Lane, Brooke Shields, Emmy Rossum, Alicia Keys and Jennifer Love Hewitt.
With headquarters in Vicenza, the Italian town famed for its jewelry, the company was founded in 1977 by the Venetian born Roberto Coin. The American subsidiary, Roberto Coin Inc., is based in New York on Fifth Avenue. In order to satisfy the diverse tastes of Europe, North and South America, East and Far East markets, each year more than 600 new models of jewelry is produced, whose high quality is keeping with the reputation of the Company. The driving force behind the creation of the jewels is Roberto himself, assisted by a team of highly qualified workers capable of blending age-old techniques with modern innovations to create the product for which the company is famous.