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Industry Veterans Lead Development of Game-Changing Digital Platform

Pat Henneberry and team are building an army of personal jewelers to change the way people shop for fine jewelry.




Industry Veterans Lead Development of Game-Changing Digital Platform
An example of Zorella’s fine craftsmanship

(PRESS RELEASE) ASPEN, COLORADO — Zorella, a technology-driven fine jewelry digital platform which will launch this fall, has tapped industry veteran Pat Henneberry as its Chief Marketing Officer. Charged not only with steering the brand’s marketing and branding initiatives, Ms. Henneberry is currently focusing on growing Zorella’s key to success: a network of Personal Jewelers.

“The ideal Zorella Personal Jeweler is someone with existing fine jewelry knowledge and an entrepreneurial spirit,” explains Ms. Henneberry. “Having that background, they will be able to thoroughly understand and appreciate the extraordinary product we are creating, as well as the opportunity and sheer value our collection offers to consumers.” She continued, “This is a great stepping stone for a newly minted GIA Graduate Gemologist, jewelers who are closing their store but not yet ready to retire, or even independent designers who can benefit from manufacturing and sales support.”

Zorella was created to be a turnkey solution for individuals who wish to run their own personal jewelry small businesses, without the burden that comes from managing such an endeavor. Zorella is the design house, manufacturer, marketer, and administrative arm for its Personal Jewelers. The Zorella Commitment is to provide 100% support to its Personal Jewelers. In part, this full-scope support includes access to world class jewelry designers and fabricators, quality-assurance, complimentary independent jewelry appraisals, drop shipping and insurance.

“We believe by providing the back-end support, it will allow these sales professionals to do what they are most passionate about: selling quality fine jewlery at great value and making customers happy,” Orlando Altamar, one of the company’s founders and President, shared. “The next evolution in fine jewelry will be about delivering personal service, unique and customized offerings and great value in a convenient, modern approach. Today’s consumer is looking for a new way to buy jewelry; online sales during the pandemic proved that. We, as an industry, must learn to embrace and pivot towards technology. Zorella will provide our clients a unique opportunity to shop when they want, where they want and most importantly, for what they want. By providing 360-degree manufacturing in a direct-to-consumer platform, we will be able to fulfil customer’s demands quicky and at an unparalleled price point.”

Zorella’s eleven-person leadership team has more than two centuries of combined experience in the jewelry industry. Additionally, the executive team and board includes highly qualified non-industry members that bring complimentary skills in technology, software development, intellectual property and business strategy; skill sets which support Zorella’s backoffice processes and efficiencies through technology. Given the wealth of knowledge held by the team, Zorella is prised to be a disruptor who will reinvent how fine jewelry is sold in order to service today’s mobile, digitally-focused consumers.

Bill Boyajian, who needs no introduction within the jewelry industry, recently accepted a seat on the company’s board of directors. “Zorella’s innovative, modern take on a jewelry brand is exactly what both the industry and the jewelry-buying consumer need at this moment. I am excited to be part of the company’s journey and foresee only success in its future.”


Those interested in learning more about opportunities with Zorella should contact Pat Henneberry at or visit its recruiting site at



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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