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David Squires

Inner Lives

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This month’s big lead story is worth the effort

MOST OF YOU won’t actually read the lead story in this month’s issue. And, you know what, that’s okay.  

This month’s big feature, ?What Next??, is a major change from what we normally do. Usually, it’s a point of pride for us to provide the most easily digestible information in the most-concise package possible. Well, folks, that’s definitely not the case with this month’s lead. 

Weighing in at 17 full pages and more than 12,000 words, this month’s lead is the longest single story we’ve ever run. And it’s anything but concise. If you don’t have a couple of hours to read it, sink into it, and really get into the lives of the people we’re following, then don’t bother. But for you jewelers who do find the time, this may be the single most important story that Instore has run this year.  

Trace Shelton’s analysis of a jeweler at an important crossroads of his career, and the consultants who help him, is intense, dramatic, and, best of all, filled with important knowledge. No, it’s not just new ways to organize your front window or promote a sale. This is the kind of information that could change the way you look at your store and career. It’s the deepest look at the inner life of a jeweler we’ve ever run ? and a story I’m proud to present to you. 

Thanks to Chuck and Georgiann Beaudet, and the people at Scull & Co, for sharing their tale with us … and with you. Please send your comments to us at Click here

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Wishing you the very best business …
David Squires 
Executive Editor and Associate Publisher 
(Click here

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Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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