Connect with us

Inner Lives

Published

on

This month’s big lead story is worth the effort

MOST OF YOU won’t actually read the lead story in this month’s issue. And, you know what, that’s okay.  

This month’s big feature, ?What Next??, is a major change from what we normally do. Usually, it’s a point of pride for us to provide the most easily digestible information in the most-concise package possible. Well, folks, that’s definitely not the case with this month’s lead. 

Weighing in at 17 full pages and more than 12,000 words, this month’s lead is the longest single story we’ve ever run. And it’s anything but concise. If you don’t have a couple of hours to read it, sink into it, and really get into the lives of the people we’re following, then don’t bother. But for you jewelers who do find the time, this may be the single most important story that Instore has run this year.  

Trace Shelton’s analysis of a jeweler at an important crossroads of his career, and the consultants who help him, is intense, dramatic, and, best of all, filled with important knowledge. No, it’s not just new ways to organize your front window or promote a sale. This is the kind of information that could change the way you look at your store and career. It’s the deepest look at the inner life of a jeweler we’ve ever run ? and a story I’m proud to present to you. 

Thanks to Chuck and Georgiann Beaudet, and the people at Scull & Co, for sharing their tale with us … and with you. Please send your comments to us at Click here

Advertisement

Wishing you the very best business …
David Squires 
Executive Editor and Associate Publisher 
(Click here

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular

David Squires

Inner Lives

Published

on

This month’s big lead story is worth the effort

MOST OF YOU won’t actually read the lead story in this month’s issue. And, you know what, that’s okay.  

This month’s big feature, ?What Next??, is a major change from what we normally do. Usually, it’s a point of pride for us to provide the most easily digestible information in the most-concise package possible. Well, folks, that’s definitely not the case with this month’s lead. 

Weighing in at 17 full pages and more than 12,000 words, this month’s lead is the longest single story we’ve ever run. And it’s anything but concise. If you don’t have a couple of hours to read it, sink into it, and really get into the lives of the people we’re following, then don’t bother. But for you jewelers who do find the time, this may be the single most important story that Instore has run this year.  

Trace Shelton’s analysis of a jeweler at an important crossroads of his career, and the consultants who help him, is intense, dramatic, and, best of all, filled with important knowledge. No, it’s not just new ways to organize your front window or promote a sale. This is the kind of information that could change the way you look at your store and career. It’s the deepest look at the inner life of a jeweler we’ve ever run ? and a story I’m proud to present to you. 

Advertisement

Thanks to Chuck and Georgiann Beaudet, and the people at Scull & Co, for sharing their tale with us … and with you. Please send your comments to us at Click here

Wishing you the very best business …
David Squires 
Executive Editor and Associate Publisher 
(Click here

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular