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Inner Lives

Published

15 years ago

on

This month’s big lead story is worth the effort

MOST OF YOU won’t actually read the lead story in this month’s issue. And, you know what, that’s okay.  

This month’s big feature, ?What Next??, is a major change from what we normally do. Usually, it’s a point of pride for us to provide the most easily digestible information in the most-concise package possible. Well, folks, that’s definitely not the case with this month’s lead. 

Weighing in at 17 full pages and more than 12,000 words, this month’s lead is the longest single story we’ve ever run. And it’s anything but concise. If you don’t have a couple of hours to read it, sink into it, and really get into the lives of the people we’re following, then don’t bother. But for you jewelers who do find the time, this may be the single most important story that Instore has run this year.  

Trace Shelton’s analysis of a jeweler at an important crossroads of his career, and the consultants who help him, is intense, dramatic, and, best of all, filled with important knowledge. No, it’s not just new ways to organize your front window or promote a sale. This is the kind of information that could change the way you look at your store and career. It’s the deepest look at the inner life of a jeweler we’ve ever run ? and a story I’m proud to present to you. 

Thanks to Chuck and Georgiann Beaudet, and the people at Scull & Co, for sharing their tale with us … and with you. Please send your comments to us at Click here. 

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Wishing you the very best business …
David Squires 
Executive Editor and Associate Publisher 
(Click here) 

Related Topics:

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Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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David Squires

Inner Lives

Published

15 years ago

on

This month’s big lead story is worth the effort

MOST OF YOU won’t actually read the lead story in this month’s issue. And, you know what, that’s okay.  

This month’s big feature, ?What Next??, is a major change from what we normally do. Usually, it’s a point of pride for us to provide the most easily digestible information in the most-concise package possible. Well, folks, that’s definitely not the case with this month’s lead. 

Weighing in at 17 full pages and more than 12,000 words, this month’s lead is the longest single story we’ve ever run. And it’s anything but concise. If you don’t have a couple of hours to read it, sink into it, and really get into the lives of the people we’re following, then don’t bother. But for you jewelers who do find the time, this may be the single most important story that Instore has run this year.  

Trace Shelton’s analysis of a jeweler at an important crossroads of his career, and the consultants who help him, is intense, dramatic, and, best of all, filled with important knowledge. No, it’s not just new ways to organize your front window or promote a sale. This is the kind of information that could change the way you look at your store and career. It’s the deepest look at the inner life of a jeweler we’ve ever run ? and a story I’m proud to present to you. 

Advertisement

Thanks to Chuck and Georgiann Beaudet, and the people at Scull & Co, for sharing their tale with us … and with you. Please send your comments to us at Click here. 

Wishing you the very best business …
David Squires 
Executive Editor and Associate Publisher 
(Click here) 

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

Promoted Headlines

Most Popular