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Inner Lives

Published

16 years ago

on

This month’s big lead story is worth the effort

MOST OF YOU won’t actually read the lead story in this month’s issue. And, you know what, that’s okay.  

This month’s big feature, ?What Next??, is a major change from what we normally do. Usually, it’s a point of pride for us to provide the most easily digestible information in the most-concise package possible. Well, folks, that’s definitely not the case with this month’s lead. 

Weighing in at 17 full pages and more than 12,000 words, this month’s lead is the longest single story we’ve ever run. And it’s anything but concise. If you don’t have a couple of hours to read it, sink into it, and really get into the lives of the people we’re following, then don’t bother. But for you jewelers who do find the time, this may be the single most important story that Instore has run this year.  

Trace Shelton’s analysis of a jeweler at an important crossroads of his career, and the consultants who help him, is intense, dramatic, and, best of all, filled with important knowledge. No, it’s not just new ways to organize your front window or promote a sale. This is the kind of information that could change the way you look at your store and career. It’s the deepest look at the inner life of a jeweler we’ve ever run ? and a story I’m proud to present to you. 

Thanks to Chuck and Georgiann Beaudet, and the people at Scull & Co, for sharing their tale with us … and with you. Please send your comments to us at Click here. 

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Wishing you the very best business …
David Squires 
Executive Editor and Associate Publisher 
(Click here) 

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You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”

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David Squires

Inner Lives

Published

16 years ago

on

This month’s big lead story is worth the effort

MOST OF YOU won’t actually read the lead story in this month’s issue. And, you know what, that’s okay.  

This month’s big feature, ?What Next??, is a major change from what we normally do. Usually, it’s a point of pride for us to provide the most easily digestible information in the most-concise package possible. Well, folks, that’s definitely not the case with this month’s lead. 

Weighing in at 17 full pages and more than 12,000 words, this month’s lead is the longest single story we’ve ever run. And it’s anything but concise. If you don’t have a couple of hours to read it, sink into it, and really get into the lives of the people we’re following, then don’t bother. But for you jewelers who do find the time, this may be the single most important story that Instore has run this year.  

Trace Shelton’s analysis of a jeweler at an important crossroads of his career, and the consultants who help him, is intense, dramatic, and, best of all, filled with important knowledge. No, it’s not just new ways to organize your front window or promote a sale. This is the kind of information that could change the way you look at your store and career. It’s the deepest look at the inner life of a jeweler we’ve ever run ? and a story I’m proud to present to you. 

Advertisement

Thanks to Chuck and Georgiann Beaudet, and the people at Scull & Co, for sharing their tale with us … and with you. Please send your comments to us at Click here. 

Wishing you the very best business …
David Squires 
Executive Editor and Associate Publisher 
(Click here) 

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”

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