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Inner Lives

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This month’s big lead story is worth the effort

MOST OF YOU won’t actually read the lead story in this month’s issue. And, you know what, that’s okay.  

This month’s big feature, ?What Next??, is a major change from what we normally do. Usually, it’s a point of pride for us to provide the most easily digestible information in the most-concise package possible. Well, folks, that’s definitely not the case with this month’s lead. 

Weighing in at 17 full pages and more than 12,000 words, this month’s lead is the longest single story we’ve ever run. And it’s anything but concise. If you don’t have a couple of hours to read it, sink into it, and really get into the lives of the people we’re following, then don’t bother. But for you jewelers who do find the time, this may be the single most important story that Instore has run this year.  

Trace Shelton’s analysis of a jeweler at an important crossroads of his career, and the consultants who help him, is intense, dramatic, and, best of all, filled with important knowledge. No, it’s not just new ways to organize your front window or promote a sale. This is the kind of information that could change the way you look at your store and career. It’s the deepest look at the inner life of a jeweler we’ve ever run ? and a story I’m proud to present to you. 

Thanks to Chuck and Georgiann Beaudet, and the people at Scull & Co, for sharing their tale with us … and with you. Please send your comments to us at Click here

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Wishing you the very best business …
David Squires 
Executive Editor and Associate Publisher 
(Click here

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SPONSORED VIDEO

Wilkerson Testimonials

Gone Fishin’ (Thanks to Wilkerson)

Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale. After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales. Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

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David Squires

Inner Lives

Published

on

This month’s big lead story is worth the effort

MOST OF YOU won’t actually read the lead story in this month’s issue. And, you know what, that’s okay.  

This month’s big feature, ?What Next??, is a major change from what we normally do. Usually, it’s a point of pride for us to provide the most easily digestible information in the most-concise package possible. Well, folks, that’s definitely not the case with this month’s lead. 

Weighing in at 17 full pages and more than 12,000 words, this month’s lead is the longest single story we’ve ever run. And it’s anything but concise. If you don’t have a couple of hours to read it, sink into it, and really get into the lives of the people we’re following, then don’t bother. But for you jewelers who do find the time, this may be the single most important story that Instore has run this year.  

Trace Shelton’s analysis of a jeweler at an important crossroads of his career, and the consultants who help him, is intense, dramatic, and, best of all, filled with important knowledge. No, it’s not just new ways to organize your front window or promote a sale. This is the kind of information that could change the way you look at your store and career. It’s the deepest look at the inner life of a jeweler we’ve ever run ? and a story I’m proud to present to you. 

Advertisement

Thanks to Chuck and Georgiann Beaudet, and the people at Scull & Co, for sharing their tale with us … and with you. Please send your comments to us at Click here

Wishing you the very best business …
David Squires 
Executive Editor and Associate Publisher 
(Click here

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Gone Fishin’ (Thanks to Wilkerson)

Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale. After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales. Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

Promoted Headlines

Most Popular