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Innovative Strategy for Showcase Maintenance From Thollot Diamonds & Fine Jewelry

They divided their store into 11 different “Areas of Pride” that staff could maintain and market creatively.

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Troy and Joy Thollot, owners of Thollot Diamonds & Fine Jewelry in Thornton, CO, implemented “Areas of Pride” using a map of their store, divided into 11 smaller areas. Each associate is assigned a group of showcases as their “Area of Pride” for a month at a time. Within their areas, they have the freedom to merchandise creatively (within brand standards) and can add graphics to support their displays. All jewelry within an associate’s area is cleaned, retagged when necessary, inventoried at least once during the month, and counted daily. The showcase glass is cleaned and the pedestals and displays are brushed or vacuumed. This has promoted a fun spirit of competition between areas of pride, a better knowledge of inventory, and great use of “between customer” time. — America’s Coolest Stores, August 2020

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