Press Releases

INOX Jewelry Microsites Launch, Supporting Online Sales for Retailers

This is to encourage sales while coronavirus restrictions slow foot traffic.

Published

4 years ago

March 27, 2020

INSTORE Staff

(PRESS RELEASE) Empowering businesses during trying times, INOX Jewelry has developed a tool for retailers, to supplement online sales. As brick and mortar shops are forced to close nationally, stores are scrambling for new and innovative touchpoints with customers. INOX’s Men’s E-store Microsite Program allows partnering retailers to link their existing site to a fully-functioning store-branded website, with all INOX styles listed. Expanding virtual options and opportunities for sales, INOX manages the operations and shipping, so retailers can focus on directing traffic to new online sales with an expansive inventory.

Mark Hollis, CEO of Salesone LLC., says, “With news changing by the hour, businesses are facing the unprecedented challenge of reinventing themselves daily. In the world of social distancing, our team discussed how we could best support our retail partners, at no additional cost, by helping them navigate smarter selling online, due to decreased foot traffic. Branded microsites bring traffic to a retailer’s personal INOX site, using their established website and social media. So far, stores are jumping on the opportunity, thrilled for a partnership option to help them during tougher days ahead for the jewelry industry.”

For qualified retailers, INOX will set up all variables of the branded e-store, managing operational touchpoints, including: payment collection, sending a personalized invoice with the store logo, order fulfillment, and a month ACH payment to retailer, minus tax and shipping, for all microsite sales.

“The INOX branded E-store is a feature we developed, gearing up towards dad’s and grad’s season. We wanted authorized retailers to be able to offer our entire inventory— all 2,000 distinctive styles— to their consumers, complementing existing in-store programs. This opens opportunities for every man walking into a store, and more importantly for now, those shopping online,” says Sebastian Velasquez, INOX sales manager.

INOX Jewelry is a subsidiary of SalesOne LLC.

To inquire about participation in the INOX Men’s E-store Microsite Program, or for sales inquiries, contact Sebastian Velasquez at Sebastian@salesone.org, or call 203-957-3628. For inquiries regarding this press release, contact Olga Gonzalez at Pietra Communications at info@pietrapr.com, or call 212-913-9761. Visit INOX online here.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”