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INOX Jewelry Puts Men’s Health Center Stage: Support for Movember

INOX will support the cause through donations and by using its “Man Cave” retail displays to share health messages and drive community fundraising.

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INOX Jewelry Puts Men’s Health Center Stage: Support for Movember

(PRESS RELEASE) NORWALK, CT — INOX Jewelry, the popular men’s jewelry brand known for its dedication to men’s styles, announced its support for Movember, the global men’s health movement. INOX is committed to donating to the cause and leveraging its network of dedicated retail spaces, the INOX “Man Cave” displays, to promote vital health messaging and encourage community fundraising.

The jewelry industry largely caters to women, with approximately 90% of offerings geared towards female consumers. INOX addresses this imbalance by creating collections appealing to men and providing dedicated Man Cave display sections in stores. This November, these displays will become physical hubs for the Re-Bro-Lution, drawing attention to critical health issues like prostate cancer, testicular cancer, and suicide prevention.

Sebastian Velasquez: “We speak directly to The Bro’s, encouraging them to ‘Unleash the Warrior Within.’ But being a warrior means prioritizing health—mentally and physically,”. “By supporting Movember, we are transforming the INOX Man Cave from just a shopping destination to a place where men and their communities can start life-saving conversations. We are urging all our retail customers to join us in hosting events and fundraising in support of Movember.”

Movember’s work is urgent: men die too young. They fund research and programs that advance health equity, personalize care, and focus on the whole man—physically, mentally, and emotionally. INOX’s support will help fund Movember’s work, which includes tackling young men’s mental health in digital spaces and sports, and advancing treatment for prostate cancer.

INOX encourages its retail partners to contact them immediately to receive event planning toolkits and marketing materials to organize a “Mo-Ment” event in support of Movember.

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Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."

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