THE THREAT OF VIOLENT HEISTS is a harsh and constant reality for jewelry store owners, with the potential for significant financial losses, emotional distress and, occasionally, the tragic loss of life. The often spectacular security video that often accompanies robberies now – especially mob smash and grabs – makes them popular content on news sites and social media channels.
Reddit is one such forum, although what sets it apart is that it has occasionally hosted “Ask Me Anything” (AMAs) with posters claiming to be former jewelry store robbers. While the back and forth is is anyonymous, many of their claims have the ring of truth and reflect what law enforcement agencies know about jewelry thieves. As such, their insights can possibly provide valuable lessons for those in the jewelry business, while also highlighting the often calculated nature of their crimes.
Many of the robbers reveal that their motivations are driven by greed or a misdirected youthful desire for excitement and mayhem rather than necessity. They target jewelry stores because of the relatively high value of merchandise and the perceived ease of executing a heist. “You go for them because it’s the fastest and the most money you can get in 30-40 sec of time.”
Adds another: “It was fun while it lasted. You get addicted to adrenaline that comes with it.”
AS ONE ROBBER BLUNTLY STATED, “IF I SEE CAMERAS THAT LOOK LIKE THEY’RE FROM THE ’90S, I’M IN.”
The planning process for these robberies is sometimes meticulous. Former thieves describe how they carefully scout stores, taking note of weak spots in security and staff routines. One robber noted, “I’d watch the place for days, noticing when the owner was alone or when security was lax.” Those who believe their stores are safe simply because they are small or local may can still be targets.
The AMAs and other related posts reveal that robbers seek to exploit common security flaws. Many thieves mention that they specifically look for stores with outdated surveillance systems or those lacking a visible security presence. As one robber bluntly stated, “If I see cameras that look like they’re from the ’90s, I’m in.”
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During the execution of a heist, robbers often recount their adrenaline-fueled experience with little regard for the chaos they cause. Their focus is solely on the merchandise. One ex-thief shared, “It’s all about the prize; the people? They’re just collateral.” This detachment from the consequences of their actions reveals a stark reality that jewelry store owners must confront.
The lessons that can be gleaned from these AMAs and related posts underscore the need to maintain vigilence at all times, adopting advanced security protocols, training and retraining employees to recognize potentially suspicious activities, and maintaining a visible security deterrants.
