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Instead of Listening to Reply, Try Listening to Understand

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Why it is true: The biggest communication problem in our lives today is that we only listen to reply instead of listening to understand.

Plan of action: Carefully examine the number of situations in your store when your instructions were not followed. Ask the responsible employee specific questions about it. Look them in the eye, ask follow-up questions, give them the opportunity to really participate in the solution. This action is not intended to penalize them, but rather to let them know that you consider them to be a contributing member of your team. As a bonus, you might get a remarkable response that will continue to move your business forward.

David W. Richardson CSP, Jewelry Sales Training International


This article originally appeared in the April 2017 edition of INSTORE.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Dave Richardson

Instead of Listening to Reply, Try Listening to Understand

mm

Published

on

Why it is true: The biggest communication problem in our lives today is that we only listen to reply instead of listening to understand.

Plan of action: Carefully examine the number of situations in your store when your instructions were not followed. Ask the responsible employee specific questions about it. Look them in the eye, ask follow-up questions, give them the opportunity to really participate in the solution. This action is not intended to penalize them, but rather to let them know that you consider them to be a contributing member of your team. As a bonus, you might get a remarkable response that will continue to move your business forward.

David W. Richardson CSP, Jewelry Sales Training International


This article originally appeared in the April 2017 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular