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Dave Richardson

Instead of Listening to Reply, Try Listening to Understand




Why it is true: The biggest communication problem in our lives today is that we only listen to reply instead of listening to understand.

Plan of action: Carefully examine the number of situations in your store when your instructions were not followed. Ask the responsible employee specific questions about it. Look them in the eye, ask follow-up questions, give them the opportunity to really participate in the solution. This action is not intended to penalize them, but rather to let them know that you consider them to be a contributing member of your team. As a bonus, you might get a remarkable response that will continue to move your business forward.

David W. Richardson CSP, Jewelry Sales Training International

This article originally appeared in the April 2017 edition of INSTORE.



Wilkerson Testimonials

When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

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