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Dave Richardson

Instead of Listening to Reply, Try Listening to Understand




Why it is true: The biggest communication problem in our lives today is that we only listen to reply instead of listening to understand.

Plan of action: Carefully examine the number of situations in your store when your instructions were not followed. Ask the responsible employee specific questions about it. Look them in the eye, ask follow-up questions, give them the opportunity to really participate in the solution. This action is not intended to penalize them, but rather to let them know that you consider them to be a contributing member of your team. As a bonus, you might get a remarkable response that will continue to move your business forward.

David W. Richardson CSP, Jewelry Sales Training International

This article originally appeared in the April 2017 edition of INSTORE.



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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