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instore online jewelry week

INSTORE Announces Online Jewelry Week

SPECIAL ONLINE EVENT: Bringing the products, designs and learning opportunities of the Vegas shows to you at home.

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NO VEGAS SHOWS this year? No problem. INSTORE Online Jewelry Week will bring the excitement, products, design and learning opportunities of the Vegas shows straight to your living room, office — or even back porch.

Beginning June 1, watch live interviews with your favorite jewelry companies and designers right on your own laptop, desktop, phone or tablet. An INSTORE journalist will remotely interview company representatives and get a peek at the latest styles and products you would have seen on the show floor in Las Vegas.

Each 20-minute interview will end in a Q&A session, so you’ll be able to send your questions or comments just as if you were at the show. And each day of interviews will be capped off by a live hourlong educational seminar, giving you the business-building advice everyone needs during these trying times. The lineup is still coming together, but here’s what we have so far:

  • David Geller on cleaning, disinfection and take-in procedures for jewelry and repair/custom work opportunities in the age of the coronavirus
  • Larry Johnson on how to display and merchandise your jewelry to maximum effect
  • Bob “The Retail Doc” Phibbs on transforming the brick-and-mortar shopping experience to beat online competition

And here are just some of the companies you’ll be seeing interviewed:

  • Box Brokers
  • Classic of New York
  • Diamond Banc
  • Diamond Producers Association
  • Evocateur
  • GemFind
  • Goldman Kolber
  • Imperial Pearl
  • Jewelers Mutual
  • Midas Chain
  • Podium
  • Samuel B Collection
  • Ti Sento – Milano

As with educational sessions, more exhibitors are signing on daily. Stay updated on the complete list, register for the event, see a sample interview and learn more details here: instoremag.com/ojw

Registration opens May 20!

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SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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