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instore online jewelry week

INSTORE Announces Online Jewelry Week

SPECIAL ONLINE EVENT: Bringing the products, designs and learning opportunities of the Vegas shows to you at home.

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NO VEGAS SHOWS this year? No problem. INSTORE Online Jewelry Week will bring the excitement, products, design and learning opportunities of the Vegas shows straight to your living room, office — or even back porch.

Beginning June 1, watch live interviews with your favorite jewelry companies and designers right on your own laptop, desktop, phone or tablet. An INSTORE journalist will remotely interview company representatives and get a peek at the latest styles and products you would have seen on the show floor in Las Vegas.

Each 20-minute interview will end in a Q&A session, so you’ll be able to send your questions or comments just as if you were at the show. And each day of interviews will be capped off by a live hourlong educational seminar, giving you the business-building advice everyone needs during these trying times. The lineup is still coming together, but here’s what we have so far:

  • David Geller on cleaning, disinfection and take-in procedures for jewelry and repair/custom work opportunities in the age of the coronavirus
  • Larry Johnson on how to display and merchandise your jewelry to maximum effect
  • Bob “The Retail Doc” Phibbs on transforming the brick-and-mortar shopping experience to beat online competition

And here are just some of the companies you’ll be seeing interviewed:

  • Box Brokers
  • Classic of New York
  • Diamond Banc
  • Diamond Producers Association
  • Evocateur
  • GemFind
  • Goldman Kolber
  • Imperial Pearl
  • Jewelers Mutual
  • Midas Chain
  • Podium
  • Samuel B Collection
  • Ti Sento – Milano

As with educational sessions, more exhibitors are signing on daily. Stay updated on the complete list, register for the event, see a sample interview and learn more details here: instoremag.com/ojw

Registration opens May 20!

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Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials

A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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