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instore online jewelry week

INSTORE Announces Online Jewelry Week

SPECIAL ONLINE EVENT: Bringing the products, designs and learning opportunities of the Vegas shows to you at home.

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NO VEGAS SHOWS this year? No problem. INSTORE Online Jewelry Week will bring the excitement, products, design and learning opportunities of the Vegas shows straight to your living room, office — or even back porch.

Beginning June 1, watch live interviews with your favorite jewelry companies and designers right on your own laptop, desktop, phone or tablet. An INSTORE journalist will remotely interview company representatives and get a peek at the latest styles and products you would have seen on the show floor in Las Vegas.

Each 20-minute interview will end in a Q&A session, so you’ll be able to send your questions or comments just as if you were at the show. And each day of interviews will be capped off by a live hourlong educational seminar, giving you the business-building advice everyone needs during these trying times. The lineup is still coming together, but here’s what we have so far:

  • David Geller on cleaning, disinfection and take-in procedures for jewelry and repair/custom work opportunities in the age of the coronavirus
  • Larry Johnson on how to display and merchandise your jewelry to maximum effect
  • Bob “The Retail Doc” Phibbs on transforming the brick-and-mortar shopping experience to beat online competition

And here are just some of the companies you’ll be seeing interviewed:

  • Box Brokers
  • Classic of New York
  • Diamond Banc
  • Diamond Producers Association
  • Evocateur
  • GemFind
  • Goldman Kolber
  • Imperial Pearl
  • Jewelers Mutual
  • Midas Chain
  • Podium
  • Samuel B Collection
  • Ti Sento – Milano

As with educational sessions, more exhibitors are signing on daily. Stay updated on the complete list, register for the event, see a sample interview and learn more details here: instoremag.com/ojw

Registration opens May 20!

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Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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