New Arrivals: Alternative Bridal

New variations on a timeless theme.

BY THE INSTORE TEAM


Published in the August 2013 issue

UNDER $3,000

New Arrivals: Alternative Bridal Under $3,000

GINTARE

In what way does the term “alternative bridal” describe your wedding/ engagement rings?
“Our crown rings are stackable, interchangeable and movable. They are a series of pieces that tell a love story — they can be added on for engagement, wedding and anniversary. Our rings symbolize limitless future celebrations and marking many more moments in time.”

How would you describe the alternative bridal customer?
“Someone who displays confidence and knows that they want something different, unique to them and indicative of their personal style.”

$3,000-$6,000

New Arrivals: Alternative Bridal Under $3,000-$6,000

MELISSA JOY MANNING

In what way does the term “alternative bridal” describe your wedding/ engagement rings?
“Through the use of ethically sourced modern diamond cuts and colors, our engagement ring collection defines alternative. In addition to pushing people’s perceptions of precious through polished rough cuts, opaque, natural-colored and rosecut diamonds, we also do not adhere to the industry norm of using cast precious metal settings. Each one of our rings is hand fabricated using Old World heritage techniques and 100 percent recycled gold.

How would you describe the alternative bridal customer?
“An aspirational, modern consumer who seeks distinctive, yet timeless jewelry, with a keen dedication to craftsmanship and sustainability. He or she is a thoughtful consumer who has strong ties to community and craft.”

OVER $6,000

New Arrivals: Alternative Bridal Over $6,000