The 2025 INSTORE Big Survey is Back to Amaze You! Welcome to the 2025 INSTORE Big Survey — or should we say Big Tent? The last year has been a wild ride for jewelers marked by economic uncertainty, high-stakes political acrobatics, soaring metals prices and the rise of technological wonders. Yes, it’s left some of our readers are feeling a little breathless but it’s rarely been boring. So, come, step inside for the results of our latest annual survey into the state of the independent jewelry industry in America. This one has got it all thrills, awe and even a few figures and tales that will leave you bewildered. Prepare to be amazed, astounded, and astonished! Pick the amusement park ride that best describes the day-to-day lived experience of owning/running your business: 631 jewelers from 43 states answered the 2025 INSTORE Big Survey, which was conducted via an online form throughout the month of September. READ MORE >> You won’t believe your eyes! Earnings and sales have flattened across much of the industry, but this group of jewelers is taking home the big prize. READ MORE >> Roll up, roll up! See the top-earning jewelry and watch brands, plus the ones that most respondents wish they had in their showcases! READ MORE >> Hear feats of daring, strength and skill that will leave you breathless as jewelers share the most inspiring (and regrettable) thing they have done to clinch a sale. READ MORE >> Watch and be amazed as our industry’s conjurers turn carbon into diamonds and profits. Can it last? Jewelers tell. READ MORE >> If you feel you are walking a tightrope this year, you’re not alone. Economic uncertainty was the No. 1 concern for independent jewelers. READ MORE >> Come take a glance into the future! 60% of jewelers are now using AI tools to support their business. Hear what applications they are finding the most useful. READ MORE >> Elephants are trustworthy and wise, but there’s another circus animal that jewelers are more likely to identify with. READ MORE >>
