INSTORE teamed up with COUTURE, the renowned high-end jewelry trade show organized by Emerald X, to make a category that captures the coveted COUTURE aesthetic: high-end, innovative designer fine jewelry featuring exceptional craftsmanship and representing the highest level of artistic expression. Any entrant who has not been a COUTURE exhibitor since 2020 and did not plan to exhibit in 2025 was eligible to receive the COUTURE’s Choice Award for INSTORE, which was selected by COUTURE representatives.
Ricardo Basta Fine Jewelry

Inside, Outside, Upside Down ring set is made in 18K white, rose and yellow gold with two hinged, snap-in interchangeable jackets featuring tsavorite garnets (1.36 TCW) and diamonds (0.61 TCW) and diamond-cut blue sapphires (5.96 TCW) and white diamonds (1.60 TCW) designed to cradle a split-shank ring with an 11.96-carat moval-shape Imperial topaz and diamonds (2.46 TCW), $155,000

Morgan Miller, sales director, and Elana Cutler, brand manager
This ring is a stunning example of craftsmanship and design. Its beauty is enhanced by a thoughtful use of color and scale, which come together to create a piece that feels both elegant and imaginative. The versatility of the design allows it to complement a wide range of styles, making it a truly distinctive and artistic accessory.” Morgan Miller, sales director, and Elana Cutler, brand manager