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INSTORE Essay Contest 2017

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CONTEST ENTRY AND RULES

Simple. Write a 500-word essay on the following subject:

What do you see as the strongest competitive threat to your business in 2018, and what specific actions are you taking to address it?

  • Entries must come from full-time owners, managers or employees working at a jewelry retailer.

  • Write no more than 500 words.

  • Entries will be judged for their creativity, original voice, interesting ideas, as well as emotional impact (happy, sad, funny) or lessons learned.

  • Submit your entry to us in a .txt, .doc, .docx or Apple Pages document. The winning essay will be selected in mid-November 2017 and will be published in the January 2018 issue of INSTORE.

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SPONSORED VIDEO

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”

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