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INSTORE Essay Contest 2017

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CONTEST ENTRY AND RULES

Simple. Write a 500-word essay on the following subject:

What do you see as the strongest competitive threat to your business in 2018, and what specific actions are you taking to address it?

  • Entries must come from full-time owners, managers or employees working at a jewelry retailer.

  • Write no more than 500 words.

  • Entries will be judged for their creativity, original voice, interesting ideas, as well as emotional impact (happy, sad, funny) or lessons learned.

  • Submit your entry to us in a .txt, .doc, .docx or Apple Pages document. The winning essay will be selected in mid-November 2017 and will be published in the January 2018 issue of INSTORE.

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SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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