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INSTORE Essay Contest 2017

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CONTEST ENTRY AND RULES

Simple. Write a 500-word essay on the following subject:

What do you see as the strongest competitive threat to your business in 2018, and what specific actions are you taking to address it?

  • Entries must come from full-time owners, managers or employees working at a jewelry retailer.

  • Write no more than 500 words.

  • Entries will be judged for their creativity, original voice, interesting ideas, as well as emotional impact (happy, sad, funny) or lessons learned.

  • Submit your entry to us in a .txt, .doc, .docx or Apple Pages document. The winning essay will be selected in mid-November 2017 and will be published in the January 2018 issue of INSTORE.

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Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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