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INSTORE Honored as One of the World’s Top Business-to-Business Publications

May 2018 issue was honored in the 2019 Tabbie Awards.




INSTORE Honored as One of the World’s Top Business-to-Business Publications
INSTORE was named one of the top 25 winners of “Best Single Issue” for the fifth consecutive year.

MONTCLAIR, NJ (July 22, 2019) — INSTORE was honored as one of the top 25 publications in business-to-business publishing for the fifth consecutive year, while winning two other honors, in the 2019 Tabbie Awards organized by Trade Association Business Publications International (TABPI).

INSTORE earned 22nd place in the competition’s premier category, “Best Single Issue,” for its May 2018 edition.

The magazine has placed in the top 25 in the international competition every year since 2015.

INSTORE’s Eileen McClelland also earned a 6th place finish in the “Best Feature Article” category for her story, “Life On The New Frontier: How Internet Sales Are Changing the Landscape of Jewelry Retail.”

In the “How-To Article” category, INSTORE writer Julie Fanselow won an honorable mention for her February 2018 article, “Chief Charming: 16 Ways to Win Your Employees’ Love Without Losing Their Respect.”

SmartWork Media also earned four other awards for its jewelry and eyecare publications, with PETS+ earning three nods and INVISION one. The seven awards bring the company’s total since 2004 to 142, making SmartWork Media one of the most highly decorated publishers, per title, in the world.


“We were pleased to see all three of our publications honored in this year’s Tabbies,” said Matthijs Braakman, SmartWork Media publisher and CEO. “We appreciate the confirmation that we are serving readers in the jewelry, eyecare and pets businesses what are truly some of the world’s best editorial products.”

See the company’s full list of awards here.

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ABOUT SMARTWORK MEDIA: SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication.

ABOUT THE TABBIE AWARDS: Organized by Cleveland, OH-based Trade Association Business Publications International (TABPI), The Tabbie Awards recognize excellence in trade, association and business publications. The editorial and design competition takes place each year.


Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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