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Two years ago, after the death of a mutual friend, Cindy Edelstein and I made a pact: whichever of us passed away first, the other would...
Follow these steps to turn your raw recruit into a super jewelry seller.
It’s impossible to repay any mother for all she’s done, but the perfect gift is a good start.
Election year requires a shift in marketing strategy.
OUR DATA for the month of October continued to show strong same-store sales growth at the stores in our survey group. As the chart below reveals,...
Plus, the ideal length for your next radio ad.
Top-Selling Jewelry Brands in November Pandora (15), Hearts On Fire (5), Rolex (5), Royal Chain (5), Citizen (4), Gems One (4), Vera Bradley (3), Berco (3),...
Big-Ticket Risks Red flag: A shopper who asks to see the most expensive item in the store. The Jewelers Security Alliance recommend establishing a price threshold...
Compliments, company benefits and a relationship-building approach work with these young customers.
This Long Island store is devoted to its own diamond brand.
Dawn Hendricks Peridot Fine Jewelry, Larchmont, NY Growing up, Dawn Hendricks says she was always the weird kid who wanted to have her own store. She...
Thollot Diamonds & Fine Jewelry Thornton, CO When Troy Thollot of Thollot Diamonds & Fine Jewelry in Thornton, CO, first noticed the email from ABC in...
Let’s make 2016 a year to build some serious sales skills among your staff.