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Don’t promise excellent service? Run annoying ads? Business leaders insist these counterintuitive principles work.
Here's how Brain Squad members responded.
Personalize your website to drive more sales.
Another 'wanted more than I make.'
Teamwork that works according to our brain squad team.
Think of it as a real-estate opportunity.
The program is called Gemstone Adventure Travel.
You can help him get out.
Sometimes, the counterintuitive approach may be the best one for your business.
Why don't you hold your opinions first and ask theirs?
Here's what you got to say for our last issue.
Establish new things for your business this new year!
Start actually doing things!
In emergencies, release latch.
More than ready for 2019!
Buy jewelry you hate? Talk people out of repairs? Jewelers insist these crazy business practices work.
INSTORE's cartoonist shares some thoughts on his favorite works.
We'll show you the perfect way how not to lose that ring.
Extra inventory left over from December could hurt your 2019 sales.
It's always good to be at the right side of the law.
When a male client worries that his wife doesn’t like jewelry, sell him one of these four products.
These products have been flying out of the cases.
Designer pushes boundaries of fine jewelry, art and events to create an exceptional shopping experience.
A gemstone fresh from the earth can be mesmerizing in itself.
These 3 tips can make a difference in your business.
Cutting your work week to four days could ease your mind while maintaining your bottom line.
Sunshine, daisies, butter, mellow — we’re a sucker for this classic in yellow.
Take a peek at January's newest jewelry.
It's time to pile it on!