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When another client suddenly weighs in on a customer’s purchase decision, the sale is lost.
Connect with clients through reassurance, friendliness and genuine questions.
Sustainable building practices and reliable supply chains help the planet and set ethical retailers apart.
Here are some ideas for solving the problem.
121-year-old store plunges into the future with a model geared to millennials.
The ultimate personal power piece, from serene to sexy.
No frill and no fuss—she commands attention with her chic, spare sense of style.
Oct 30-Nov 4 VIP SERVICES Fancy your fashion chops? Offer a personal styling service to clients. Simply invite your best customers to come in with the...
Once the preserve of big box retailers, the last week of November now offers something for everyone: Black Friday, Cyber Monday, Mobile Wednesday, even a Weed...
Have the Time Hopefully your customer is wearing a watch, but if she’s not, she should have a better way to tell time in your store...
A bit of concentrated jeweler wisdom.
Missouri Store Brings Back the Holiday Excitement Who doesn’t want to be a kid again enjoying the excitement of wondering what lies under the Christmas tree?...
Not giving yourself enough downtime can impair your overall productivity.
WE HAD A CUSTOMER who wanted us to make her a “custom leash” from sterling silver chain for her pet alligator. I said we’d need to...
WHY IT IS TRUE: The jewelry industry is a place of many remarkable rewards, but also lost sales. Don’t take it personally; just move on. PLAN OF...
Tracking expenses provides another avenue to maximum profitability. As business owners, our primary focus is getting more sales through the door. This is, after all, the...
It speeds things up.
A man owned a small jewelry store. The State Workforce Department claimed he was not paying proper wages to his help and sent an agent out...