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December 2019

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Manager's To Do5 years ago

Holiday Social Media Tips, How to Keep Spirits Bright, and More Manager’s To-Do Items for December

Be sure your staff are prepared both mentally and physically.
Jewelry5 years ago

From Brazilian-Inspired Colors to Dog-Centric Designs, These Are December’s New Collections

This jewelry is sure to make waves.
Columns5 years ago

How to Make Your Social Media SEO-Friendly

These three tips can help drive more traffic to your website.
Shane Decker5 years ago

The Most Important Part of Your Sales Presentation Happens After the Sale

Go the extra mile for your client if you want to see them again.
Ask INSTORE5 years ago

Your Holiday Questions Answered, Including Security, Aged Inventory and Sales Presentation

Plus a tip for making shoppers feel comfortable in your 'decompression zone.'
Brainstorms5 years ago

Ever Considered Making Your Own Store Beverage? Here’s Why You Should

This jewelry store partnered with a local juice store to do it.
Buzz Session5 years ago

The Thing About Trunk Shows That Nobody Ever Told You

Our Brain Squad weighs in on what they wish they had known.
Inbox5 years ago

Webinar Love, Holiday Cheer and More of Your Letters to the Editor

Jewelers seem cautiously optimistic for holiday sales.
Hot Sellers5 years ago

The Hottest-Selling Jewelry From Last Month, According To The Brain Squad

Hearts On Fire took over the top spot.
Calendar5 years ago

Cyber Monday, Tick Tock Day and More Important December Dates for Jewelers

Be ready with the right questions on Christmas Eve.
Best Stores5 years ago

All In The Family

At INSTORE, we often refer to family-owned jewelry stores as being the heart of the independent retail jewelry business. So, for our December issue, we’ve collected...
Editor's Note5 years ago

For Jewelry Retailers, Being With Family Often Means Being At Work

But most say they enjoy spending so much time with relatives.
Do You Or Don't You?5 years ago

Do You Accept Alternative Forms Of Payment? Here’s What Other Jewelers Say

Square and PayPal seem to be the most popular accepted forms.
Commentary: The Business5 years ago

Here’s How to Stay Customer-Focused During the Holiday Rush

No matter how many people on the sales floor, you must stick to the basics of customer service.
Get Inspired5 years ago

Third-Generation Jeweler Raises 29 Children on Texas Farm

It’s an international adoption story.
Tip Sheet5 years ago

How to Build Holiday Traffic, Keeping Your Staff Healthy, and More Tips for December

One jeweler keeps a "wellness box" in the store.
Real Deal5 years ago

How One Jeweler Raised a Stunning $100,000 for Charity

They did it in just eight months.
Best of The Best5 years ago

Tacos, Tequila and Tattoos: Gold Casters’ Contest Draws a Diverse Crowd in Bloomington, IN

Unusual event infuses King Baby jewelry line launch with excitement.
America's Coolest Stores5 years ago

Urban Planning Background Helps Ohio’s Welling & Co Find Perfect Location

Ohio store was once an airplane hangar.
New Arrivals5 years ago

From Vivid Colors to Subtle Shades, Here Is the Latest in Men’s Jewelry

See 18 new designs for men.
Tools and Services5 years ago

Upcoming Trade Shows, Stuller’s Newest Catalog and More Service News

Dates are almost here.
Jewelry Pro Gear5 years ago

From Gem-Covered Leggings to a New Diamond Screening Tool, You Need This Stuff for Your Store

These are the latest tools and baubles for jewelry pros.
Jewelry5 years ago

This Red Carpet Jewelry Trend Is Lighting Up The Faces of Celebrities

Earrings are ready for their closeup.
David Brown5 years ago

Why You Need to Talk to Your CPA ASAP

A conversation and some planning today can minimize your tax burden tomorrow.
David Geller5 years ago

Here’s What’s Really Keeping Jewelers From Having More Money

If you think it's low margins, you're wrong.

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