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“I plan the event as if it were a wedding, not just another store event.”
SALESSelf Sellers When it comes to selling an expensive piece, you have to be prepared to let the jewelry sell itself, says Harvey Rovinsky, the owner...
Cool Store: Moyer Fine Jewelers Moyer Fine Jewelers is one of the coolest stores around. Owner and CEO Dan Moyer attributes much of his store’s success...
Building up traffic, drug testing for staff, errors in paid-out bonuses, and more.
Building an open-to-buy is not difficult, but it is time-consuming.