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Steven Singer's marketing is an industry legend.
Store-owners have capitalized on the rapid growth of their New Mexico community.
Customers mine their own gems (and drink lots of wine).
SALES FLOOR The Safe Option Got a clueless guy looking to buy a gift for a girl he doesn’t know that well? Suggest a bracelet or...
The issue may not be so much what you’re paying your jewelers but what you’re charging your customers.