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April 2022

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Cover Stories2 years ago

Jewelry’s Responsible Future Is on the Horizon

It’s time to get ready for Gen Z’s questions about ethical issues in the industry.
Best of The Best2 years ago

Robbins Brothers’ Cupid Stars in TikTok Video Campaign

Three-wheeled “Carat Cart” attracts attention.
Products2 years ago

Think You Know The Heart Motif? Think Again

Jewelry designers are taking new approaches to the historical icon.
Products2 years ago

From Afghan Beauty to Flowering Pearls, These New Jewelry Collections Are Turning Heads

One of them is inspired by ancient armor.
Columns2 years ago

Clienteling Is the Key to Repeating the Success of 2021

An active and engaged customer base can insulate jewelry retailers from any change in consumer mindset.
Do You Or Don't You?3 years ago

Do You Allow Clients to “Friend” You on Social Media? Retailers Respond

Two-thirds of our Brain Squad says they do.
Benchmarks3 years ago

Green Retail Space Adds Life to Jewelry Stores’ Interior Design

Here’s how to bring the outdoors in.
Calendar3 years ago

Partner Up With a Taco Truck For Cinco de Mayo, Reach Out to Rock Hounds on Geek Pride Day, and More Upcoming Calendar Dates

And Loyalty Day is your chance to repay your best customers.
Columns3 years ago

These Sales Contests Could Excite Your Team and Spur More Sales

Just about any game you played as a kid can be turned into a contest for your team.
Manager's To Do3 years ago

Get Ready for the Trade Show and Buying Seasons, Launch a Chat Group for the Store, and More Tasks to Take Care of in May

Tweak your SEO for voice-based search, and while you’re at it, get your take-in procedure up to date.
True Tales3 years ago

Humor: This Customer Wanted to Know Where He Could Find a Better Ring

The jeweler was at a loss for words.
America's Coolest Stores3 years ago

Idaho Jeweler’s Renovation Puts Emphasis on Full-Service Shop

Barry Peterson creates a destination store.
Ask INSTORE3 years ago

Should You Start a TikTok Channel? Plus More Reader Questions Answered

And don’t miss these three ideas to move aged inventory.
Commentary: The Business3 years ago

5 Diamond Industry Predictions for 2022

Buy more than you think you’ll need.
New Arrivals3 years ago

From Ethereal Designs to Multi-Metal Collaborations, These Are the Latest Jewelry Creations in Silver

Affordable yet elegant, it’s no wonder silver is easy to love.
Get Inspired3 years ago

This New Hampshire Jeweler Tattooed Jewelers’ Tools on His Head

His commitment to the profession is second to none.
Tip Sheet3 years ago

The Right Time for Coffee, Plus More Tips for April

And be sure to schedule your emails to go out during business hours.
David Geller3 years ago

These Tips Can Help You Run Your Shop Way More Efficiently

Not only that, but they’re easy and cheap to implement.
Brainstorms3 years ago

Here’s an Idea for Engaging Your Customers on Social Media

It involves a live Q & A.
Real Deal3 years ago

The Details of a Client’s Purchase Somehow Slip Out to His Ex-Employee

The client subsequently calls the jeweler to angrily demand answers.
Editor's Note3 years ago

It’s Time to Put the “Response” in Responsible

Human rights and the environment should be important to all of us.
Tools and Services3 years ago

Alfie Norville Gem & Mineral Museum Reopens and More of This Month’s Service News

Plus, the newest catalog from Royal Chain.
Jewelry Pro Gear3 years ago

A New Jewelry Whodunnit Novel, Diamond Paintings, and More Gear for Jewelry Pros

Plus a beech wood jewelry holder by French artist Manaaki.
Hot Sellers3 years ago

Here’s the Jewelry That Sold Best for Our Survey Group in February

Lab-grown diamonds continue to rise in popularity and acceptance.
Inbox3 years ago

On Lab-Grown Diamonds, Our February Lead Story, and More of Your Letters

And one reader really wants to know how to find employees.
Buzz Session3 years ago

How Will the Russia-Ukraine War Affect the Jewelry Business? Retailers Weigh In

The Brain Squad shares their feelings on how the conflict will affect them.
Columns3 years ago

Look to Your Database and Estate Jewelry to Expand Your Revenue Streams

Creative segmentation of your marketing efforts can pay off in increased sales.
David Brown3 years ago

Losing Money Because You’re Bad at Numbers? Here’s How to Change That

There’s no reason why you can’t improve your math acuity.

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