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Step 1: Create a buying guide.
This diamond style comes in a variety of looks.
From easy-breezy to deeply personal, these collections will appeal to a variety of clients.
Make some merchandise accessible.
A trade show to help foster a sense of community ...
You'll get to meet more people and feel better about your involvement.
Events coordinator enlists customers to stage murder mystery she wrote herself.
Linear movement and color make these jewels stand out.
Lowering threshold resistance without hurting your image is tricky. Here are some ideas.
Asking questions and building value should guide your decisions.
Jewelry with meaning resonates particularly strongly with her.
Mother's Day, the Vegas shows, summer and more guarantee it will be a busy month.
Tell them your story, says fast-growing retailer.
The cheese board and knives by Stephen Webster are not to be missed.
One is a day to remind yourself that ultimately, you're selling emotional benefits.
Hearts on Fire took the top spot.
He didn't want his wife to know how expensive the ring was.
One reader advises making up for lost sales online with higher repair prices.
The success of these pricing strategies has been proven beyond dispute.
E-commerce has been vilified by many independent retail jewelers as an under-cutting, price-conscious evil entity intent on stealing hard-earned business from brick-and-mortar stores while ripping their...
Most feel they are too small to bother with it.
Three ideas to boost the likelihood of serendipitous encounters.
You're a merchant, so sell the customer what they want.
All three are technology-based.
This real customer wanted the sheen of sparkly copper.
Do this exercise to improve your team's closing ratio.
What’s the value of a good idea? In the rapidly changing landscape of jewelry retail, your good idea could revitalize your business, if you have the...
Our Brain Squad sounds off on diamond grading.
Contemporary design lends their building a new purpose.
Visual marketing can raise the shareability of your messages on social media.
Allocating the appropriate time, money and space to each department is critical to success.