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May 2021

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Benchmarks4 years ago

For Jewelry Stores, the Checkout Counter Is a Branding Element

Make sure form follows function at the cash wrap.
America's Coolest Stores4 years ago

Louisiana Jewelers Make Room for Growth with Destination Store

Diamond specialist offers options for everyone.
Products4 years ago

Enamel With Silver, Playful Diamonds, and More New Jewelry

These are the latest jewelry collections.
Tips and How-To4 years ago

Buying Gold and Diamonds Over-the-Counter Can Give You a Competitive Edge

Here’s how to add another profit center to your business.
Best of The Best4 years ago

Cincinnati Jeweler Builds Clientele through Charitable ‘Jewelry Makeovers’

$500 toward redesigns is key to success of auction packages.
Tips and How-To4 years ago

Become the ‘Go To’ Jeweler in Your Area by Offering More Services

Here’s how to add another profit center to your business.
Manager's To Do4 years ago

The Big Shows Are Back, Summer Is Here – There’s Much for Managers to Do In June

And don’t forget to do something special for July 4.
Tips and How-To4 years ago

To Sell Branded Jewelery, Focus on the Designer’s Story and Passion

Here’s how to add another profit center to your business.
Tips and How-To4 years ago

Estate Jewelry Could Be the Niche Opportunity You’re Looking For

Here’s how to add another profit center to your business.
Calendar4 years ago

Bring Excitement Back to Father’s Day, and More Important Dates for June

On Splurge Day, your customers should be thinking about one place: your store.
Tips and How-To4 years ago

The Custom Jewelry Design Niche Lets You Express Yourself and Make Clients Happy, Too

Here’s how to add another profit center to your business.
Tips and How-To4 years ago

Add Personality (and Profits) to Your Store with a Colored Gemstone Specialty

Here’s how to add another profit center to your business.
Tips and How-To4 years ago

How to Make Your Jewelry Store into a Bridal Destination

Here’s how to add another profit center to your business.
Jewelry Pro Gear4 years ago

A Free Gemstone Counting App, the Perfect Video Conferencing Light, and More Gear for Jewelry Pros

Plus the coolest Batman clock ever created.
David Brown4 years ago

Interest Rates Rise? Be Prepared to Deal with the Ramifications

What should a retailer do?
Cover Stories4 years ago

How to Succeed in Jewelry Retail by Narrowing Your Focus

Here’s how to add another profit center to your business.
Buzz Session4 years ago

How Much Do Celebrities Actually Influence Jewelry Clients? Our Readers Weigh In

Many said “none at all,” while others acknowledge their influence.
Products4 years ago

Jessica Alba Shows That Stacking Styles Is Still a Major Trend

Earrings, bracelets and necklaces can also be stacked.
Kathleen Cutler4 years ago

3 Ways to Convert Virtual Sales

The medium matters less than how you interact with consumers.
Editor's Note4 years ago

As the Pandemic Slows, Jewelers See Opportunity in Specialization

Times of upheaval often precede periods of innovation.
David Geller4 years ago

What I Learned From Harry Friedman About Sales Meetings

Follow this advice, and your team will emerge well-trained in six months.
Shane Decker4 years ago

Here’s How To Handle That Price Objection

When that inevitable stare-down over prices occurs, don’t blink, says Shane Decker.
New Arrivals4 years ago

18 New Earring Designs to Dazzle in Person or on Video

From abstract to dainty, earrings are in high demand.
Tip Sheet4 years ago

Leverage the Power of 2 Degrees of Separation, and More Tips For Store Owners

Plus a new twist on wish lists and an interesting employee incentive.
Andrea Hill4 years ago

Most Small Business Owners Are Missing the Biggest Benefits of the Internet

It’s time to treat your online business as more than just a digital catalog.
Brainstorms4 years ago

A User Manual for the Boss? It Could Really Help

Let your employees know how you like to operate.
Ask INSTORE4 years ago

How to Deal With Rich Jerks, and More of Your Questions Answered

Employee discounts? Geller has the answer.
Commentary: The Business4 years ago

Jewelry Designers Can and Should Guide the Custom Discussion

T Lee’s personal style isn’t stifled by client demands.
Tools and Services4 years ago

Sylvie’s Online Ring Builder and More Service News for May

This service allows customers to design their own custom rings.
Get Inspired4 years ago

Texas Jeweler Takes Circuitous Route Back to Family Business

A background in hospitality helps in luxury retail.
True Tales4 years ago

This Customer Couldn’t Keep From Asking About Her Ring’s Progress — Or Eating Pecan Pie

Plus another customer who had a funny sign-off.
Real Deal4 years ago

A Jeweler Feels Cheated When a Client Walks Away from a Sale With a Complete Custom Rendering

Should the jeweler have asked for a deposit earlier in the process?
Do You Or Don't You?4 years ago

6 Out of 10 Jewelers Surveyed Say They Will Attend a Trade Show in 2021

Many are fully vaccinated and ready to see jewelry in person.
Hot Sellers4 years ago

8 Out of 10 Jewelers Surveyed Report Sales Growth in March

They also report on what jewelry sold best for them.
Tom Duma4 years ago

Want Five Star Reviews? Here’s How To Get Them

It starts with your business philosophy and goes to training.
Inbox4 years ago

Reader Thoughts On ‘Building the Perfect Website’ Story and More

Plus an opinion on in-store events.

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