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May 2021

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Benchmarks4 years ago

For Jewelry Stores, the Checkout Counter Is a Branding Element

Make sure form follows function at the cash wrap.
Tips and How-To4 years ago

Become the ‘Go To’ Jeweler in Your Area by Offering More Services

Here’s how to add another profit center to your business.
Tips and How-To4 years ago

To Sell Branded Jewelery, Focus on the Designer’s Story and Passion

Here’s how to add another profit center to your business.
Tips and How-To4 years ago

Estate Jewelry Could Be the Niche Opportunity You’re Looking For

Here’s how to add another profit center to your business.
Tips and How-To4 years ago

The Custom Jewelry Design Niche Lets You Express Yourself and Make Clients Happy, Too

Here’s how to add another profit center to your business.
Tips and How-To4 years ago

Add Personality (and Profits) to Your Store with a Colored Gemstone Specialty

Here’s how to add another profit center to your business.
Tips and How-To4 years ago

How to Make Your Jewelry Store into a Bridal Destination

Here’s how to add another profit center to your business.
Buzz Session4 years ago

How Much Do Celebrities Actually Influence Jewelry Clients? Our Readers Weigh In

Many said “none at all,” while others acknowledge their influence.
Real Deal4 years ago

A Jeweler Feels Cheated When a Client Walks Away from a Sale With a Complete Custom Rendering

Should the jeweler have asked for a deposit earlier in the process?
Do You Or Don't You?4 years ago

6 Out of 10 Jewelers Surveyed Say They Will Attend a Trade Show in 2021

Many are fully vaccinated and ready to see jewelry in person.

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