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People are looking for real human connection.
When things are slow, give your staff little things they can check off to feel productive.
It will show you where your sales staff needs training.
And how to make sure you're not annoying Google (and dropping down the search rankings).
And it comes in so many varieties these days.
And don't miss this new diamond Inspector from ALROSA.
Plus a partnership that provides store customers immediate insurance.
E-commerce, a cash reserve and social media topped concerns.
While you're at it, rewrap all case floorboards for a fresh look and move some furniture around.
ADA marks 30 years — make sure you're compliant.
INSTORE editor-in-chief previews the June issue and Online Jewelry Week.
This is our ultimate collection of "true tales."
Cultured Pearl Association of America offers free education.
Freedom of choice is the No. 1 reason some say "no."
It's a difficult time for the country, and jewelers are feeling it.
6 out of 10 jewelers reported sales down 25 percent or more.
This isn't an area to skimp on.
Here’s how to stay in touch with your best customers.
Look at the first 37% of options and then make your choice.
A 3D floor plan on website leads to flurry of engagement ring sales.
Winners to be announced in August.
Safety protocols and differences in the amount of work done by staff are the culprits.
You may never have heard of these designers, but you won't forget them once you see this jewelry.
While all can shine solo, some look great while playing with others.
Plus what happens to your store when there's no will.
They're not difficult; you just have to be intentional.
And why discounting may actually lead to more problems in certain scenarios.
A streamlined experience will result in sales, but maybe not in the online shopping cart.
Friends and clients are one and the same in this tight knit community.