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July 2020

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David Geller4 years ago

Why Going Old-School Could Help Solve Your New-School Problems

People are looking for real human connection.
Tip Sheet4 years ago

Close on Weekends, Dry is Better Than Too Cold, and More Summery Tips For July

When things are slow, give your staff little things they can check off to feel productive.
Shane Decker4 years ago

Use This Sales Tracking Chart To Drastically Improve Your Team’s Performance

It will show you where your sales staff needs training.
Columns4 years ago

Here’s How To Improve Your Organic SEO Results Before Paying A Dime

And how to make sure you're not annoying Google (and dropping down the search rankings).
Products4 years ago

This Earring Trend Stands Out On The Red Carpet and Video Conferencing

And it comes in so many varieties these days.
Jewelry Pro Gear4 years ago

From a Diamond Hoodie to a New Soldering Station, This Is the New Stuff Every Jeweler Needs

And don't miss this new diamond Inspector from ALROSA.
Tools and Services4 years ago

Jewelry Dedicated for Dads and More of This Month’s Service News

Plus a partnership that provides store customers immediate insurance.
Buzz Session4 years ago

How Will Jewelers Change How They Operate Post-Pandemic? Here’s What Our Brain Squad Said

E-commerce, a cash reserve and social media topped concerns.
Manager's To Do4 years ago

Get Outdoors, Open a ‘Spy File’, Take a Cold Shower, and More July Manager’s To-Do Items

While you're at it, rewrap all case floorboards for a fresh look and move some furniture around.
Calendar4 years ago

Celebrate An American Passion: Drive-Thru Day Is Approaching, Plus More Important Dates for July

ADA marks 30 years — make sure you're compliant.
Editor's Note4 years ago

Can We Just Talk About Jewelry For A Change?

INSTORE editor-in-chief previews the June issue and Online Jewelry Week.
Cover Stories4 years ago

Here Are The Funniest, Craziest, And In Some Cases, Most Stomach-Churning Jewelry Stories You’ve Ever Read

This is our ultimate collection of "true tales."
Commentary: The Business4 years ago

Pearl Proponents Find Inspiration in the Journey of These Organic Gems

Cultured Pearl Association of America offers free education.
Do You Or Don't You?4 years ago

1 in 2 Jewelers Surveyed Say They Require Masks In Their Stores. Here’s Why (And Why Not)

Freedom of choice is the No. 1 reason some say "no."
Inbox4 years ago

Concerns Over Looting, The Pandemic, And Retirement Consideration Fill Your Letters From June

It's a difficult time for the country, and jewelers are feeling it.
Hot Sellers4 years ago

The Best-Selling Jewelry Brands During A Difficult Month Of Sales, According To Our Brain Squad

6 out of 10 jewelers reported sales down 25 percent or more.
Dave Richardson4 years ago

Here’s Why Comfortable Chairs Can Make or Break a Sale

This isn't an area to skimp on.
Benchmarks4 years ago

Jewelers Hone Clienteling Skills in Challenging Times

Here’s how to stay in touch with your best customers.
Brainstorms4 years ago

The Weird Mathematical Rule that Makes Decision-Making Easy

Look at the first 37% of options and then make your choice.
Best of The Best4 years ago

San Diego Jeweler Invites Customers to Look Around Virtually

A 3D floor plan on website leads to flurry of engagement ring sales.
America's Coolest Stores4 years ago

Editors Share Outstanding Aspects of Cool Store Entries

Winners to be announced in August.
Real Deal4 years ago

When The Pandemic Causes Pandemonium With Staff And Clients, How Should This Store Owner React?

Safety protocols and differences in the amount of work done by staff are the culprits.
Products4 years ago

At Least One Of These New Jewelry Pieces Will Knock Your Socks Off

You may never have heard of these designers, but you won't forget them once you see this jewelry.
New Arrivals4 years ago

From Talismans to Stacking Looks, Here Are 18 New Necklaces

While all can shine solo, some look great while playing with others.
Ask INSTORE4 years ago

When to Bring on New Staff, Getting Ready for Christmas in a Down Year, and More of Your Questions Answered

Plus what happens to your store when there's no will.
Kathleen Cutler4 years ago

5 Simple Steps To Closing More Virtual Jewelry Sales

They're not difficult; you just have to be intentional.
David Brown4 years ago

3 Ways To Inject Cash Into Your Jewelry Business

And why discounting may actually lead to more problems in certain scenarios.
Columns4 years ago

Low Sales on E-Commerce? Here’s Why It’s Not A Problem

A streamlined experience will result in sales, but maybe not in the online shopping cart.
Get Inspired4 years ago

North Carolina Millennial Couple Reimagine Family Jewelry Store

Friends and clients are one and the same in this tight knit community.

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