Get one free year of the best-loved publication for American jewelry retailers.
Their building even looks like an engagement ring.
Fourth-generation owner takes store to new level with ambitious store redesign.
The President’s motorcade is now part of the store's regular drive-by traffic.
Redesigned store no longer looks like "Fred Sanford’s back yard,” jokes Gary Thrapp.
His only regret is that he didn't do it a decade earlier.
After seeing his latest remodel, people always ask "Are you for hire?"
“Over-extending is scary, but being overly cautious can hurt you even more.”
PULLING TOGETHER FOR A GOOD CAUSE FRIENDLY COMPETITION TAKES TRUNK SHOW TO THE NEXT LEVEL From left, Long Jewelers team members Jon Walp, David Long, Stacy...
He wanted his store to blend organically into its natural surroundings.
It looks like it could be a pub, or a chocolate shop. But it's really one of the area's hottest jewelry stores.
And in doing so, he's created INSTORE's "America's Coolest (Small) Store" for 2014.