(PRESS RELEASE) ROSEMONT, IL — For jewelers, the holiday season is the perfect time to connect more closely with customers. At The INSTORE Jewelry Show 2025, attendees can learn how to use personalization strategies to make their marketing more effective — without adding unnecessary complexity.
In “The Personalization Playbook: Turning Customer Data into Loyal Holiday Relationships” (Monday, Sept. 29, 11:00–11:50 AM), Jennifer Shaheen, president and CEO of the Technology Therapy Group, will share straightforward approaches to gathering and applying customer insights. She’ll explain how to recognize buying patterns, build stronger customer profiles, and put that information to work across email, SMS, and in-store interactions.
“This session is about helping jewelers take practical steps with the data they already have,” says Trace Shelton, editor-in-chief of INSTORE. “Jennifer will show how even small touches of personalization can improve holiday marketing and make customers feel more connected to your store.”
Attendees will leave with realistic strategies to strengthen customer loyalty, improve engagement, and set the stage for a more successful holiday season. The INSTORE Jewelry Show begins with a full day of education on September 27, with two days of shopping, networking and more education on September 28–29.
If you want your holiday marketing to feel more personal — and more effective — this session will give you the tools to get started.
About The INSTORE Jewelry Show 2025: The INSTORE Jewelry Show is the only trade show and buying experience for independent fine jewelry professionals in the Midwest market. Presented by INSTORE magazine, this event offers a unique platform for buying, networking, learning, and discovering the latest industry trends and product offerings. Now with a holiday twist, this year’s event will be the only show you need to attend to get your store stocked and ready ahead of the busy holiday retail season. Join us in Rosemont, IL, from September 28-29, 2025, for an unforgettable jewelry industry event.
ABOUT SMARTWORK MEDIA: SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication. The company publishes INSTORE, INVISION, PETS+, VMSD, Signs of the Times, Big Picture and Screen Printing, as well as their respective websites and events — The INSTORE Jewelry Show, IRDC, Shop! MarketPlace and the Garden Center Show. Learn more at smartworkmedia.com.
Media Contact: Christine Yancey, Marketing Director, SmartWork Media / The INSTORE Jewelry Show / Email: [email protected]
