(PRESS RELEASE) ROSEMONT, IL — Independent jewelers heading to The INSTORE Jewelry Show this fall will have a new tool to sharpen their marketing edge: a first-of-its-kind Social Media Content Station, located right on the show floor.
The INSTORE Jewelry Show takes place Sept. 28–29, 2025, at the Donald E. Stephens Convention Center in Rosemont, IL, and this interactive booth gives retailers the chance to create high-quality video and photo content for the holiday season — while also learning insider tips to improve every post they make going forward.
Participants can sign up for a 30-minute video session with Drew Wooton, owner and video strategist at Wooton Media, and/or a photography session with Jen Parker, communications director at Alchemy. Both experts will provide practical guidance on lighting, backgrounds, technologies, topics and techniques designed to capture customer attention on social media.
Even better, attendees won’t just leave with advice — they’ll walk away with polished content ready to post for the upcoming holiday season.
Session Availability:
- Drew Wooton: Available Sunday and Monday during show hours
- Jen Parker: Sunday, Sept. 28, 10:00 AM – 2:00 PM only
Space is limited, and jewelers are encouraged to reserve one time slot per expert, per store. Links to sign up are available at instoremag.com/instore-jewelry-show-social-content-station.
“Independent retailers often struggle to find the time and tools to elevate their social media,” says Trace Shelton, editor-in-chief of INSTORE. “This new content station delivers both, right when they need it most — before the holiday season.”
“This initiative is exactly what makes the INSTORE Jewelry Show different,” adds Matthijs Braakman, CEO of SmartWork Media. “We’re not just talking about marketing — we’re helping jewelers roll up their sleeves, get hands-on, and create content they can use immediately to drive results.”
If your holiday posts need to shine brighter this year, the Social Media Content Station is the place to start.
About The INSTORE Jewelry Show 2025: The INSTORE Jewelry Show is the only trade show and buying experience for independent fine jewelry professionals in the Midwest market. Presented by INSTORE magazine, this event offers a unique platform for buying, networking, learning, and discovering the latest industry trends and product offerings. Now with a holiday twist, this year’s event will be the only show you need to attend to get your store stocked and ready ahead of the busy holiday retail season. Join us in Rosemont, IL, from September 28-29, 2025, for an unforgettable jewelry industry event.
ABOUT SMARTWORK MEDIA: SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication. The company publishes INSTORE, INVISION, PETS+, VMSD, Signs of the Times, Big Picture and Screen Printing, as well as their respective websites and events — The INSTORE Jewelry Show, IRDC, Shop! MarketPlace and the Garden Center Show. Learn more at smartworkmedia.com.
Media Contact: Christine Yancey, Marketing Director, SmartWork Media / The INSTORE Jewelry Show / Email: [email protected]
