(PRESS RELEASE) ROSEMONT, IL — On the final morning of the INSTORE Jewelry Show 2025, attendees will be equipped with a fresh perspective on how to approach the show floor — and every trade show they attend in the future.
In “How to Mine Trade Shows to Maximize Your Investment” (8:45–9:50 AM, Monday, Sept. 29), Jimmy DeGroot and Kyle Bullock, partners at TrainRetail, will share proven strategies to help jewelers shift from passive browsing to intentional, high-value buying.
Instead of mindlessly walking the aisles, DeGroot and Bullock will encourage jewelers to approach each booth as an opportunity to “mine” for ideas, relationships, and products that deliver long-term value. Attendees will learn how to ask smarter questions, build lasting vendor partnerships, and identify items that can be marketed, cliented, and leveraged creatively for the holiday season and beyond.
“The jewelers who get the most out of a trade show aren’t just looking for deals — they’re looking for ideas,” says Trace Shelton, editor-in-chief of INSTORE. “Jimmy and Kyle will show how a thoughtful approach to the floor can spark better marketing, stronger customer connections, and more profitable holiday sales.”
This session is designed to energize attendees and ensure that every minute — and every dollar spent — at the show becomes part of a smarter, more profitable holiday strategy.
About The INSTORE Jewelry Show 2025: The INSTORE Jewelry Show is the only trade show and buying experience for independent fine jewelry professionals in the Midwest market. Presented by INSTORE magazine, this event offers a unique platform for buying, networking, learning, and discovering the latest industry trends and product offerings. Now with a holiday twist, this year’s event will be the only show you need to attend to get your store stocked and ready ahead of the busy holiday retail season. Join us in Rosemont, IL, from September 28-29, 2025, for an unforgettable jewelry industry event.
ABOUT SMARTWORK MEDIA: SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication. The company publishes INSTORE, INVISION, PETS+, VMSD, Signs of the Times, Big Picture and Screen Printing, as well as their respective websites and events — The INSTORE Jewelry Show, IRDC, Shop! MarketPlace and the Garden Center Show. Learn more at smartworkmedia.com.
Media Contact: Christine Yancey, Marketing Director, SmartWork Media / The INSTORE Jewelry Show / Email: [email protected]
