Connect with us

Press Releases

INSTORE Launches Advertising and Marketing Division

mm

Published

on

Retailers, designers and manufacturers can now benefit from a large list of services.

(Press Release) MONTCLAIR, NJ — INSTORE, the industry’s leading publication for retail jewelers, is expanding by offering advertising and marketing to retailers, designers, manufacturers and industry organizations through a new division called INSTORE MARKETING SERVICES. The services are being offered in partnership with leading industry marketing firm Fruchtman Marketing, a company that has specialized in the jewelry industry since 1994. The new division will exhibit at the JCK Show in Las Vegas.

INSTORE MARKETING SERVICES is a logical next step as media companies throughout the country are looking for ways to provide added value and content for current and prospective customers. In addition to supporting manufacturers, designers and industry organizations representing the bulk of their customers, INSTORE was looking for ways to support its loyal retail readers.

“Encouraged by the soft launch of the Birthday and Anniversary Card Program for retailers, we are offering a more extensive suite of marketing services to retailers, manufacturers, designers and associations. Working with Fruchtman enables us to tap into their expertise and resources while providing an INSTORE service level experience,” says Matthijs Braakman, publisher and CEO of SmartWork Media.

A complete list of services being can be found at instoremag.com/marketing. Services range from media planning and placement to traditional offerings such as print, billboard, and direct mail, to animated digital banner advertising, social media marketing, SEO, website development and email marketing. All services will eventually be available to SmartWork Media’s Vision and Pet publication customers.

INSTORE MARKETING SERVICES premiers its offerings at JCK in Las Vegas at Booth #B60087. As an introductory offer, save $500 when you sign up for the Birthday and Anniversary Program. To set an appointment for JCK, go to https://calendly.com/instore-marketing or email [email protected].

Advertisement

Advertisement

SPONSORED VIDEO

Want More “Me” Time? Wilkerson Will Get You There!

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

Promoted Headlines

Most Popular