Connect with us

Published

on

WELCOME! YOU’RE INVITED to listen to the debut episode of a new INSTORE Live! podcast series, Secrets of America’s Coolest Jewelers.

The series kicks off with an interview of one of INSTORE’s favorite jewelers, Debbie Fox of Fox Fine Jewelers in Ventura, CA, winner of 2015’s America’s Coolest Stores (Big Cool category). David Squires, former INSTORE editor-in-chief and group editorial director of SmartWork Media, does the interviewing.

In the podcast, Debbie discusses key high and low points of the journey she has taken with her husband George, a highly talented jeweler, as they built their business from a 100-square-foot store barely large enough to fit two customers at a time into one of the country’s very best jewelry stores.

“I never thought that I’d be this successful,” Debbie admits. “[But] I will tell you that George always knew that we would be this successful.”

Debbie also gives insights into Fox Fine Jewelry’s unique social-cause marketing initiatives. One of the most successful examples of these came in 2009, when the store gained national attention for giving away sterling silver necklaces one Valentine’s Day season to people who had lost their jobs in the Great Recession.

In a special addendum to the interview, Debbie talks about possibly her business’s biggest-ever social cause marketing initiative, where Fox Fine Jewelry provided free community-themed diamond necklaces to people who had lost their homes during California’s devastating Thomas Fires in December.

Advertisement

Debbie tells of some of the dramatic events around the fire, including customer reaction to her emotional radio advertising, and tells one funny story of the fire’s aftermath when she found herself sobbing in front of the destroyed house of an acquaintence.

 

Podcast: Debbie Fox on the Power of Social Cause Marketing and the Rise of Fox Fine Jewelers

Community-themed necklaces on offer from Fox Fine Jewelry include the Ventura Wave, the Ojai Mountains, the Montecito Islands, or the Thrive 805. COURTESY: FOX FINE JEWELRY


SECRETS OF AMERICA’S COOLEST STORES EPISODE 1: DEBBIE FOX (69:52 MINUTES)


SECRETS OF AMERICA’S COOLEST STORES EPISODE 1 EXTRAS: DEBBIE FOX ON THE THOMAS FIRE (19:56 MINUTES)


Apple

Apple

Google

Listen on Google Play Music

Stitcher

Stitcher

Advertisement

Advertisement

SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular