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INSTORE Named Official News Provider of Jewelers Resource Center at TPC-365

“INSTORE Magazine has played an integral and successful part of our advertising plans over the years.”




(PRESS RELEASE) NEW YORK — The Plumb Club announces an agreement for INSTORE to become the official news provider of the Jewelers Resource Center, the learning, content, and news hub of its groundbreaking TPC-365 platform.

Positioned to be the ultimate information collective for “all things jewelry related,” the Jewelers Resource Center is The Plumb Club’s legacy gift to retailers and the jewelry community at large. It fulfills the organization’s vision to educate the jewelry industry and shape its future.

The Jewelers Resource Center, which is due to launch in the first quarter of 2022, will include a plethora of historical and current jewelry-business content, as well as trends, consumer insights, sales training, design tips, metals, diamond and gemstone information, jewelry lore, and much more. Educational content will be presented in written, auditory, and visual learning formats.

“We feel that SmartWork Media has always been innovative in its approach to the industry and its news delivery methods,” says Matthijs Braakman, publisher of INSTORE and CEO of SmartWork Media, INSTORE’s parent company. “The Plumb Club shares these values, as well as the desire to help educate the industry. It seems the perfect fit for us to work with them in this capacity.”

The visionary platform of the Jewelers Resource Center and TPC-365 creates a virtual 3D world in which visitors can “physically navigate” the space. The environment is rich in discoverable and clickable areas that allow the user to explore educational elements, reference articles and charts, sourcing information, as well as meeting areas and an auditorium for presentations. Additionally, visitors may explore new products, Plumb Club member brands, and set up virtual meetings with member companies.

The virtual newsroom will house a real-time news feed provided by INSTORE, offering the industry’s current daily news headlines and features. Additionally, a convenient search bar allows visitors to identify and view historical content by using search-specific terms.


“INSTORE Magazine has played an integral and successful part of our advertising plans over the years,” says Michael O’Connor, marketing director for The Plumb Club. “The retailers we spoke to enjoy the quality and quantity mix of information from INSTORE. We look forward to seeing the Jewelers Resource Center become the ‘go-to’ site for industry news and content.”



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Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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