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INSTORE’s Brain Squad Members Share Their Hottest Sellers for April

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Slate and Tell Family Love Bunch (slates start at $39 each in sterling silver; all individual slates can be personalized), $199, slateandtell.com

We recently started carrying Slate and Tell, and so far it has done really well. We will be reordering through the month of May. — Erica Lorenz, Michael & Sons, Reno, NV


Top-Selling Jewelry Brands in April

Gabriel & Co. (10), Lafonn (6), Pandora (5), Stuller (5), Cargo Hold (4), Hearts on Fire (4), Royal Chain (4), Quality Gold (3), Rolex (3), Simply Diamonds (3), Allison-Kaufman (2), Chatham Diamonds (2), Citizen (2), Classic of NY (2), ELLE (2), Frederic Duclos (2), Gemsone (2), Imperial Pearl (2), John Hardy (2), Kameleon (2), Lashbrook (2), Michou (2), Naledi (2), Tag Heuer (2), Vahan (2)

* Brands mentioned by more than two of 175 Brain Squad members when we asked what they would be reordering in May.

  • We’re doing well with Chatham Diamonds, mostly in custom rings. — Laura Sipe, J.C. Sipe, Indianapolis, IN
  • Men’s leather and/or cable bracelets; we carry Aagaard. — Pamela Rossi, Rossi Jewelers, Lauderdale-by-the-Sea, FL
  • Naledi Collection bridal, diamond studs, Pandora jewelry. — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Freida Rothman and Gemsone colored stone stackables are such fun to show for those self-purchasers. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
  • April showers also brought couples in for wedding bands. The guys went for Benchmark alternative bands made of the “superhero” tantalum metal — indestructible and made in America by robots! How cool is that?? — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • We just put in Evocateur and have had tons of interest in it. — Brian McCall, Midwest Jewelers and Estate Buyers, Zionsville, IN
  • Our sweet spot has been custom designs by yours truly. We have been doing well with Luvente — dainty, simple and a good price point, $500-$1,500. For those female self-purchasers who can spend up to $3,000 (without asking the husband), buy Lisa Nik, which is feminine and colorful. — Brandelyn Rosenberg, Barry Peterson Jewelers, Ketchum, ID
  • Michou was super hot. We sold a half dozen pieces the first week and reordered. Diamond studs sales seemed to pop up too. — Elysia Demers, Barnhardt Jewelers, Spencer, NC
  • April was a record month for us in sales of colored gemstone jewelry! We will be selecting more unusual loose gemstones and creating custom designs to highlight the beautiful color! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • We sold colored gemstone rings out of our case like crazy! Spinel, citrine, topaz … it was a rainbow of sales! — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Colored gemstones have been a hot seller for us. Our customers want something more unique than a traditional diamond wedding set, so this makes it fun for us. We have done a lot of custom featuring obscure colored gemstones and our customers are loving it! — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Custom, custom, custom! We were up 18 percent for custom designs over last year. — Britten Wolf, BVW Jewelers, Reno, NV
  • Breitling! We had a nice month with our timepieces and I’m definitely restocking! We also sold a very nice estate piece and some bridal to mix in there as well. — Marc Majors, Sam L. Majors, Midland, TX
  • Effy sold really well, as did Vahan bracelets. — Gene, John and Krista Poole, Hudson-Poole Jewelers, Tuscaloosa, AL
  • Self-reward is the trend here. — Steven Wardle, Forest Beach Design, Chatham, MA

This article originally appeared in the June 2017 edition of INSTORE.

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Clouds of Pearls

The ZSISKA Floating Pearl collection is lustrous pearl beauty as you’ve never seen it before. Ethereal pearls encased in resin seem to hover between crystal beads, secured by magnetic closures and at a price point that makes these designs accessible to any jewelry lover.

Wire necklace with resin-coated pearls, crystal beads, and magnetic closure.

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The debut collection from Cari Streeter Fine Jewelry is a buffet of wonderfully affordable, appealingly designed everyday luxuries that your customers will love to love. Expect delicate chains with sparkling diamonds and small but substantial charms, all available in 14K yellow, pink, or white gold.

14K yellow gold and diamond necklace.

jewelrybycari.com

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Keepin’ It 100

Happy centennial to Italian brand Antonini Milano, which has released a gorgeous collection in honor of its 100th birthday! The new Anniversary100 collection, an homage to the brand’s rich history, is a bold and sensual celebration of gold’s malleability and sheen.

18K yellow gold earrings with diamonds.

antonini.it

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Love Clicks is a collection dedicated to the love that people have for one another. These cleverly designed customizable birthstone puzzle rings fit seamlessly together into colorful stacks, offering a gorgeous way for your customers to wear a reminder of the most precious people in their lives.

14K white and yellow gold ring stack with ruby, emerald, diamond, and sapphire.

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It’s Love-Love

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14K white gold bracelet with lab-created diamonds (1.80 TCW).

larkandberry.com

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Fish Your Wish

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Succulent Storage

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