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INSTORE’s Brain Squad Members Share Their Hottest Sellers for April




Slate and Tell Family Love Bunch (slates start at $39 each in sterling silver; all individual slates can be personalized), $199,

We recently started carrying Slate and Tell, and so far it has done really well. We will be reordering through the month of May. — Erica Lorenz, Michael & Sons, Reno, NV

Top-Selling Jewelry Brands in April

Gabriel & Co. (10), Lafonn (6), Pandora (5), Stuller (5), Cargo Hold (4), Hearts on Fire (4), Royal Chain (4), Quality Gold (3), Rolex (3), Simply Diamonds (3), Allison-Kaufman (2), Chatham Diamonds (2), Citizen (2), Classic of NY (2), ELLE (2), Frederic Duclos (2), Gemsone (2), Imperial Pearl (2), John Hardy (2), Kameleon (2), Lashbrook (2), Michou (2), Naledi (2), Tag Heuer (2), Vahan (2)

* Brands mentioned by more than two of 175 Brain Squad members when we asked what they would be reordering in May.

  • We’re doing well with Chatham Diamonds, mostly in custom rings. — Laura Sipe, J.C. Sipe, Indianapolis, IN
  • Men’s leather and/or cable bracelets; we carry Aagaard. — Pamela Rossi, Rossi Jewelers, Lauderdale-by-the-Sea, FL
  • Naledi Collection bridal, diamond studs, Pandora jewelry. — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Freida Rothman and Gemsone colored stone stackables are such fun to show for those self-purchasers. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
  • April showers also brought couples in for wedding bands. The guys went for Benchmark alternative bands made of the “superhero” tantalum metal — indestructible and made in America by robots! How cool is that?? — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • We just put in Evocateur and have had tons of interest in it. — Brian McCall, Midwest Jewelers and Estate Buyers, Zionsville, IN
  • Our sweet spot has been custom designs by yours truly. We have been doing well with Luvente — dainty, simple and a good price point, $500-$1,500. For those female self-purchasers who can spend up to $3,000 (without asking the husband), buy Lisa Nik, which is feminine and colorful. — Brandelyn Rosenberg, Barry Peterson Jewelers, Ketchum, ID
  • Michou was super hot. We sold a half dozen pieces the first week and reordered. Diamond studs sales seemed to pop up too. — Elysia Demers, Barnhardt Jewelers, Spencer, NC
  • April was a record month for us in sales of colored gemstone jewelry! We will be selecting more unusual loose gemstones and creating custom designs to highlight the beautiful color! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • We sold colored gemstone rings out of our case like crazy! Spinel, citrine, topaz … it was a rainbow of sales! — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Colored gemstones have been a hot seller for us. Our customers want something more unique than a traditional diamond wedding set, so this makes it fun for us. We have done a lot of custom featuring obscure colored gemstones and our customers are loving it! — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Custom, custom, custom! We were up 18 percent for custom designs over last year. — Britten Wolf, BVW Jewelers, Reno, NV
  • Breitling! We had a nice month with our timepieces and I’m definitely restocking! We also sold a very nice estate piece and some bridal to mix in there as well. — Marc Majors, Sam L. Majors, Midland, TX
  • Effy sold really well, as did Vahan bracelets. — Gene, John and Krista Poole, Hudson-Poole Jewelers, Tuscaloosa, AL
  • Self-reward is the trend here. — Steven Wardle, Forest Beach Design, Chatham, MA

This article originally appeared in the June 2017 edition of INSTORE.




Wilkerson Testimonials

Having a Moving Sale? Let Wilkerson Do the Heavy Lifting

For Jim Woodard, owner of Woodard’s Diamonds & Design in Tullahoma, Tenn., when it was time for a moving sale, there was only one company to help with the event: Wilkerson. “They brought in the right team for us,” he says, remarking about the sale’s extraordinary results, including a nearly 500% monthly sales increase compared to the previous year. “I wanted to have the best in the industry. And that’s the main reason why I contacted Wilkerson.”

Promoted Headlines


From Antonini’s 100th Anniversary Collection to Lab-Grown Diamond Tennis Bracelets, These Are New Collections for October

And don’t miss these affordable, “hovering” pearls.




Clouds of Pearls

The ZSISKA Floating Pearl collection is lustrous pearl beauty as you’ve never seen it before. Ethereal pearls encased in resin seem to hover between crystal beads, secured by magnetic closures and at a price point that makes these designs accessible to any jewelry lover.

Wire necklace with resin-coated pearls, crystal beads, and magnetic closure.


Dreamy Dainties

The debut collection from Cari Streeter Fine Jewelry is a buffet of wonderfully affordable, appealingly designed everyday luxuries that your customers will love to love. Expect delicate chains with sparkling diamonds and small but substantial charms, all available in 14K yellow, pink, or white gold.

14K yellow gold and diamond necklace.



Keepin’ It 100

Happy centennial to Italian brand Antonini Milano, which has released a gorgeous collection in honor of its 100th birthday! The new Anniversary100 collection, an homage to the brand’s rich history, is a bold and sensual celebration of gold’s malleability and sheen.

18K yellow gold earrings with diamonds.


A Perfect Fit

Love Clicks is a collection dedicated to the love that people have for one another. These cleverly designed customizable birthstone puzzle rings fit seamlessly together into colorful stacks, offering a gorgeous way for your customers to wear a reminder of the most precious people in their lives.

14K white and yellow gold ring stack with ruby, emerald, diamond, and sapphire.


It’s Love-Love

Lark & Berry’s new Tennis collection makes the iconic diamond tennis bracelet more accessible than ever before by rendering this classic beauty in the brand’s bright, clean lab-grown diamonds. The collection encompasses a number of pieces — simple necklaces, linear earrings, and of course the bracelet — all inspired by the tennis bracelet’s straightforward perfection.

14K white gold bracelet with lab-created diamonds (1.80 TCW).


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Tools and Services

Become A Wizard, Newest Updates and More Service News This Month




Fish Your Wish

Salmon Gold is a new initiative from RESOLVE that is dedicated to the careful re-mining and restoration of Alaskan streams and fish habitats that were negatively affected by past mining operations. Gold from this worthwhile project is already in the supply chains of Tiffany & Co. and Apple.

Become A Wizard

Gemewizard, a leader in digital solutions for the analysis, description, pricing and trading of colored gemstones and colored diamonds, has launched Gem Color Academy, a new interactive online course for colored stone grading. Includes comprehensive online resources as well as course notes, at-home gem kit, and one year Gemewizard subscription.


Refreshed Reporting

The Jewelers Board of Trade (JBT) has released an updated version of its Credit Report. After a full redesign, the new JBT Credit Report features a convenient front-page overview section, new charts, and live linking of summary information to its source.

Thinking Pink

The Gemological Institute of America (GIA) has released a software update for its GIA iD100 gem testing device. With the update, the GIA iD100 can now distinguish natural pink diamonds from lab-grown (HPHT and CVD) diamonds and diamond simulants.

24K Winners

Congratulations to the Jewelers 24 Karat Club of Southern California’s 2019 Honorees! The organization recently honored Bill Jones of Sissy’s Log Cabin and Ruben Bindra of B & B Fine Gems for Excellence in Service and presented a Lifetime Achievement Award to Terry Chandler of Diamond Council of America.

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Jewelry Pro Gear

Diamond Drinks, Crystal Straws and More Gear for Jewelry Pros

This stuff for your store includes a new mobile app for clienteling.




Succulent Storage

This irresistible cactus cutie is ready to safeguard any jewel that you need it to hold. Handmade by Paint My Dream and charming enough to cheer up any display, counter or nightstand that needs a darling designated jewelry landing spot.


Gorgeous Glasses

This clever vessel brings a new meaning to the phrase “on the rocks.” We can’t guarantee that the sparkling diamond half-immersed in the base of this glass will make your beverage taste even better, but we think it’s pretty likely.



See You on the ‘Book

Clientbook is a mobile app created to help sales associates build and strengthen relationships with clients. Associates can contact clients through the app, which also stores client histories, important milestones and reminders to reach out for life events like birthdays and anniversaries.

Custom pricing upon request

Jewel Tales

Adrienne Rubin’s new book, Diamonds And Scoundrels: My Life In The Jewelry Business, tells the story of the author’s fascinating career through the ‘70s, ‘80s, and ‘90s. It’s a tale of determination, growth, and the unique challenges that face a woman who seeks both personal and professional fulfillment.


Sipping Pretty

Reusable straws are still a red-hot item for those who like to stay green, and these beautiful crystal-adorned straws are the height of sustainable style. All crystals are fair-mined, and all straws are food-safe stainless steel. Stainless steel straw with amethyst:


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