Connect with us


INSTORE’s Brain Squad Members Share Their Hottest Sellers for April




Slate and Tell Family Love Bunch (slates start at $39 each in sterling silver; all individual slates can be personalized), $199,

We recently started carrying Slate and Tell, and so far it has done really well. We will be reordering through the month of May. — Erica Lorenz, Michael & Sons, Reno, NV

Top-Selling Jewelry Brands in April

Gabriel & Co. (10), Lafonn (6), Pandora (5), Stuller (5), Cargo Hold (4), Hearts on Fire (4), Royal Chain (4), Quality Gold (3), Rolex (3), Simply Diamonds (3), Allison-Kaufman (2), Chatham Diamonds (2), Citizen (2), Classic of NY (2), ELLE (2), Frederic Duclos (2), Gemsone (2), Imperial Pearl (2), John Hardy (2), Kameleon (2), Lashbrook (2), Michou (2), Naledi (2), Tag Heuer (2), Vahan (2)

* Brands mentioned by more than two of 175 Brain Squad members when we asked what they would be reordering in May.

  • We’re doing well with Chatham Diamonds, mostly in custom rings. — Laura Sipe, J.C. Sipe, Indianapolis, IN
  • Men’s leather and/or cable bracelets; we carry Aagaard. — Pamela Rossi, Rossi Jewelers, Lauderdale-by-the-Sea, FL
  • Naledi Collection bridal, diamond studs, Pandora jewelry. — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Freida Rothman and Gemsone colored stone stackables are such fun to show for those self-purchasers. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
  • April showers also brought couples in for wedding bands. The guys went for Benchmark alternative bands made of the “superhero” tantalum metal — indestructible and made in America by robots! How cool is that?? — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • We just put in Evocateur and have had tons of interest in it. — Brian McCall, Midwest Jewelers and Estate Buyers, Zionsville, IN
  • Our sweet spot has been custom designs by yours truly. We have been doing well with Luvente — dainty, simple and a good price point, $500-$1,500. For those female self-purchasers who can spend up to $3,000 (without asking the husband), buy Lisa Nik, which is feminine and colorful. — Brandelyn Rosenberg, Barry Peterson Jewelers, Ketchum, ID
  • Michou was super hot. We sold a half dozen pieces the first week and reordered. Diamond studs sales seemed to pop up too. — Elysia Demers, Barnhardt Jewelers, Spencer, NC
  • April was a record month for us in sales of colored gemstone jewelry! We will be selecting more unusual loose gemstones and creating custom designs to highlight the beautiful color! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • We sold colored gemstone rings out of our case like crazy! Spinel, citrine, topaz … it was a rainbow of sales! — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Colored gemstones have been a hot seller for us. Our customers want something more unique than a traditional diamond wedding set, so this makes it fun for us. We have done a lot of custom featuring obscure colored gemstones and our customers are loving it! — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Custom, custom, custom! We were up 18 percent for custom designs over last year. — Britten Wolf, BVW Jewelers, Reno, NV
  • Breitling! We had a nice month with our timepieces and I’m definitely restocking! We also sold a very nice estate piece and some bridal to mix in there as well. — Marc Majors, Sam L. Majors, Midland, TX
  • Effy sold really well, as did Vahan bracelets. — Gene, John and Krista Poole, Hudson-Poole Jewelers, Tuscaloosa, AL
  • Self-reward is the trend here. — Steven Wardle, Forest Beach Design, Chatham, MA

This article originally appeared in the June 2017 edition of INSTORE.




Wilkerson Testimonials

When It’s Time for Something New, Call Wilkerson

Fifty-four years is a long time to stay in one place. So, when Cindy Skatell-Dacus, owner of Skatell’s Custom Jewelers in Greenville, SC decided to move on to life’s next adventure, she called Wilkerson. “I’d seen their ads in the trade magazines for years,’ she says, before hiring them to run her store’s GOB sale. It was such a great experience, Skatell-Dacus says it didn’t even seem like a sale was taking place. Does she have some advice for others thinking of a liquidation or GOB sale? Three words, she says: “Wilkerson. Wilkerson. Wilkerson.”

Promoted Headlines


Brides Are Wearing This Red-Carpet-Inspired Diamond Jewelry, But It’s Not Rings

Hint: They’re often delicate and lacy.




THIS SEASON, BRIDES ARE taking their cue from the necklaces they saw on red carpets, particularly the elegant styles seen at Cannes Film Festival 2019. The standout diamond necklace hits a responsive cord among the wedding set. Delicate and lacy, often with a floral or celestial motif, these necklaces are striking without being overpowering, and they are versatile enough to shine on long after the big day has passed.


18K gold Star necklace with diamonds (8.46 TCW).




18K white gold Glow necklace set with diamonds (1.75 TCW).


Penny Preville

18K gold tiara necklace with diamonds (8.41 TCW).


Continue Reading

Tools and Services

The Gold Book from Royal Chain and More of This Month’s Service News

For true lovers of gold…




Worthy of Royalty

New from Royal Chain, The Gold Book 2019 is here to delight true lovers of gold. The collection offers a wide range of styles and price points, from edgy trend pieces to iconic classics and even men’s jewelry.

Congratulations, Madame President

The Contemporary Jewelry Design Group (CJDG) has announced that Judi Powers of Judi Powers Jewelry is the association’s new president. CJDG is a prominent national organization dedicated to the promotion of creative jewelry design and integrity and ethics in both business and design.

Flawless Clarity

The Diamond Producers Association has expanded its educational offerings to drive viewers to the DPA’s Total Clarity, an advocacy platform that shares beneficial information about the global diamond sector. Includes free social media assets, static images and video.

A Whirl of Pearls

The Cultured Pearl Association Of America’s 10th Annual International Pearl Design Competition (IPDC) is now open! Entries must be submitted by Oct. 4 and winners will be chosen on Nov. 1.

On the Shelf

Ritani’s new Virtual Shelf iPad app allows retailers to offer their customers access to an inventory of certified conflict-free diamonds and jewelry. Virtual Shelf can also be used to sell to other program partner retailers.

Continue Reading


A Millennial-Focused Bridal Line and More New Collections for September

A sister line to Anzie launches.




Token of Affection

After making a huge splash with her repurposed antique love token pendants, indie darling Heavenly Vices has launched a new line of luscious signet rings! These eye-catching designs are inspired by the engravings on Victorian-era love tokens.


14K white gold earrings with diamonds (0.60 TCW)

Edgy Essentials

The latest extension to Facet Barcelona’s popular trends line include some truly terrific new additions. The collection is bursting with cutting-edge takes on classic pieces, perfect for the stylish shopper who wants to make sure their everyday look turns heads.



14K white gold band with sapphires (0.02 TCW)

As Millennial as Avocado Toast

Kirk Kara’s newest millennial-focused wedding set designs are a low-budget, high-style dream come true. A collection of sweet, fresh styles characterized by clean lines with romantic details and friendly price points. 14K white gold engagement ring with rose-cut diamond (0.50 TCW) and sapphires: $2,980


14K yellow gold pendant necklace with diamonds and topaz.

Canadian Creations

Handmade in Montreal using only ethically sourced gemstones, JAC + JO is the sister company of popular Canadian brand Anzie. The new JAC + JO is a gorgeous, price-sensitive collection of simple, empowering and easy-to-love designs. A portion of JAC+JO sales are donated to women’s interest groups.


Copper allow or nickel silver cuff bracelet.

A Warrior’s Wrist

Whether it’s a goal, a reminder, a rallying cry, or a declaration of triumph accomplished, this cuff bracelet is going to mean everything to someone. For the #Survivor and #Fighter who deserves a daily tribute to their strength.


Continue Reading

Most Popular