Press Releases

INSTORE Wins FOLIO Award for Best B2B Retail Magazine

Jewelry publishing leaders honored for May 2019 issue.

Published

5 years ago

November 6, 2019

INSTORE Staff

INSTORE Wins FOLIO Award for Best B2B Retail Magazine

INSTORE won a FOLIO gold for its May 2019 issue.

(PRESS RELEASE) MONTCLAIR, NJ – INSTORE’s May 2019 issue took home gold honors in the prestigious FOLIO Eddie & Ozzie Awards, announced in New York on Wednesday, October 30.

The May 2019 issue, which won in the category of best full issue (B2B retail), focused on the theme of inspiring dramatic change and was highlighted by the lead story “Revolution: Big Ideas That Are Reshaping the Future of Jewelry Retail”.

SmartWorkMedia won a total of six honors, including two other gold awards, in the FOLIO Awards.

Gold winners included the company’s magazine for pet professionals, PETS+, for its June 2018 issue in the B2B Animals/Pets Category and a best website honor in the B2B healthcare category for INVISIONMAG.COM, the company’s media for independent eyecare professionals.

Honorable mention winners included INVISION for best full issue (Nov-Dec 2018) in the B2B healthcare category, as well as an instructional/how-to award for INVISION (“Epic Fail”, April 2019 issue) and a feature design award for PETS+ (“Lab Work”, February 2019 issue).

The competition, which attracted more than 2,500 entries in 33 categories, recognized publications for overall excellence in print and digital design, as well as breaking news coverage, feature writing and how-to articles.

“These awards signal a vote of confidence to our marketing partners that they are investing in best-of-class publications and digital content platforms,” says Matthijs Braakman, publisher and chief executive officer of SmartWork Media.

“We continue to be extremely proud of our editorial products, both print and online, and are confident that we’re bringing readers some of the very best content and presentation in all business-to-business publishing,” says David Squires, group editorial director of SmartWork Media. “Awards like these mean a lot to us. But they still will never mean as much as the true passion for our products that we see every day in notes and letters from professional readers in the three vertical industries we cover.”

The six FOLIO Eddie and Ozzie awards bring the company’s total since 2004 to 148, making SmartWork Media one of the most highly decorated publishers, per title, in the world.

See the company’s full list of awards here.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”