Press Releases

INSTORE Wins FOLIO Award for Best B2B Retail Magazine

Jewelry publishing leaders honored for May 2019 issue.

Published

4 years ago

November 6, 2019

INSTORE Staff

INSTORE Wins FOLIO Award for Best B2B Retail Magazine

INSTORE won a FOLIO gold for its May 2019 issue.

(PRESS RELEASE) MONTCLAIR, NJ – INSTORE’s May 2019 issue took home gold honors in the prestigious FOLIO Eddie & Ozzie Awards, announced in New York on Wednesday, October 30.

The May 2019 issue, which won in the category of best full issue (B2B retail), focused on the theme of inspiring dramatic change and was highlighted by the lead story “Revolution: Big Ideas That Are Reshaping the Future of Jewelry Retail”.

SmartWorkMedia won a total of six honors, including two other gold awards, in the FOLIO Awards.

Gold winners included the company’s magazine for pet professionals, PETS+, for its June 2018 issue in the B2B Animals/Pets Category and a best website honor in the B2B healthcare category for INVISIONMAG.COM, the company’s media for independent eyecare professionals.

Honorable mention winners included INVISION for best full issue (Nov-Dec 2018) in the B2B healthcare category, as well as an instructional/how-to award for INVISION (“Epic Fail”, April 2019 issue) and a feature design award for PETS+ (“Lab Work”, February 2019 issue).

The competition, which attracted more than 2,500 entries in 33 categories, recognized publications for overall excellence in print and digital design, as well as breaking news coverage, feature writing and how-to articles.

“These awards signal a vote of confidence to our marketing partners that they are investing in best-of-class publications and digital content platforms,” says Matthijs Braakman, publisher and chief executive officer of SmartWork Media.

“We continue to be extremely proud of our editorial products, both print and online, and are confident that we’re bringing readers some of the very best content and presentation in all business-to-business publishing,” says David Squires, group editorial director of SmartWork Media. “Awards like these mean a lot to us. But they still will never mean as much as the true passion for our products that we see every day in notes and letters from professional readers in the three vertical industries we cover.”

The six FOLIO Eddie and Ozzie awards bring the company’s total since 2004 to 148, making SmartWork Media one of the most highly decorated publishers, per title, in the world.

See the company’s full list of awards here.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”