SmartWork Media, the business-to-business publisher of INSTORE, INVISION and PETS+, has won two Jesse H. Neal Awards.
INSTOREMAG.com won for Best Website (brand revenue of less than $3 million). INVISION won in the Single Issue category for Nov/Dec 2018 (brand revenue of less than $3 million).
The Neal Awards are widely regarded as one of business-to-business publishing’s most important awards competitions. INSTORE has previously won the Neal Awards’ most prestigious award for Best Single Issue in both 2011 and 2015. In 2013, INSTORE Managing Editor Eileen McClelland won for Best Instructional Content for her story “The New Rules of Sales” (April 2012).
The winners were announced at an awards ceremony in New York City on March 29, 2019.
“These awards signal a vote of confidence to our marketing partners that they are investing in best-of-class publications and digital content platforms. And to our readers, that they are benefiting from the leading information resources an industry can provide,” says Matthijs Braakman, publisher and chief executive officer of SmartWork Media. “The acknowledgement of INSTOREMAG.COM for Best Website is a particularly wonderful indication that the investments we have made in our digital transformation are gaining momentum.” INSTORE magazine, under Group Editorial Director David Squires’ guidance, debuted the website’s new design in the Fall of 2018.
With the addition of the two most recent Neal Awards, SmartWork Media has earned 135 international awards since 2004, making the company one of the most highly decorated publishers, per title, in the world.
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Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
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