They're unlikely to be working.
The top three remain the same from the last three years.
Hiring new staff has created the “most grief” in the post-lockdown economic rebound, according to jewelers in the INSTORE Big Survey 2021.
Asked what business cuts during the pandemic have hurt the least, jewelers told the INSTORE 2021 Big Survey that hours were the winner.
Some pandemic behaviors continue to be the norm for jewelers, according to the INSTORE Big Survey 2021.
But the mood is generally upbeat.
Most don't believe lab-grown diamonds are “symbolically” as good as natural diamonds.
“Fewer store hours hasn’t hurt us."
But for some, selling ideas to staff or to family and friends is tougher.
They also cite new tools, online sales and better margins.
74. In what state is your (main) store located? 75. Where is your store located by region? 76. How many stores do you operate? 1 88%...
62. How much do you expect a sales associate in your store to be able to sell in a normal year? Up to $200,000 38% $200,000-$300,000...
55. At about what age do you plan to retire? Before I’m 45 0% 45-54 2% 55-59 5% 60-64 11% 65-69 23% 70-75 23% After 75...
45. What is your gender? | 46. What’s your race or ethnicity? Note: In the last five years, the jewelry industry has become a little more...
Yellow gold “everything” is the runner-up trend they cite.
40. Do you stock… Need some silver cutlery, glassware of other giftware? Your local jeweler is probably not the best place to look. The overall trend...
35. Do you sell lab-grown diamonds? 36. Do you believe the best lab-grown diamond is technically as good as the best mined diamond? 37. Do you...
21. What are the 3 best-performing brand-name jewelry lines that you carry? 22. What are the 3 best-performing watch brands that you carry? 23. What do you...
11. From a business point of view, has the pandemic made you… Bigger (it was an opportunity to expand) 8% Stronger/more resilient (more efficient, less indebted,...
1. How were sales in 2020 versus 2019? There was a point around Aprill 2020, shortly after the pandemic erupted and lockdowns were imposed around the...
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