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David Squires

Instoremag.com

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Considering our company’s extensive Internet background (yep, we’re the guys who did Gemkey.com way back when), it might seem somewhat ironic that, after more than two years of publishing Instore, our magazine’s online presence was only slightly more than a glorified ?business card? website.  

No longer. This month, we’re pleased to announce the launch of our brand-new, hugely-expanded website at Click here. Our first goal in going online was to provide the most complete reference resource possible ? with searchable archives of all our issues over the past two-plus years. (Considering the number of requests we get each month for copies of various features that we publish, we’re sure you will find this a very valuable tool.) Our second, and equally important goal, was to provide a vehicle for interaction ? not just with us, but with key people in the industry, not to mention your fellow retailers. 

So drop by. Read some stories. Chat with old friends, and make new ones. Drop by our brainstorming areas to contribute to the usual assortment of monthly Instore projects like our ?Real Deal?, ?Do You Or Don’t You?? There’s still a lot of work to be done, so don’t expect everything to be perfect just yet. But when we’re done, we’re confident that Click here will be a much-visited destination for all American retailers. 

In other news, amongst numerous other tweaks to the magazine, we’re making a change to one of our most popular features ? and we think it will pay big dividends for you. Beginning with this issue, we’ll be running our monthly ?Retailer’s Planning Calendar? two months in advance, which should give you the extra time you need to brainstorm and do the necessary legwork in order to make your store events a big success. (So that you don’t miss any dates, this issue features planning calendars for both March and April.) Enjoy the issue and visit us soon at Click here

Wishing you the very best business …
David Squires 
Executive editor and associate publisher 
(Click here

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Wilkerson Testimonials

New York Jeweler Picks Wilkerson for Their GOB Sale

Jan Rose of Rose Jewelers, located in Long Island's famous Hamptons beach district, explains how she chose Wilkerson for her closing sale. Jan's suggestions: reach out to jewelers who have been in similar situations to find out what worked for them, and look for a company with experience in going-out-of-business sales. Once you've done that, the final step is to move ahead and trust the process.

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David Squires

Launch “Project Brainstorm” in Your Business

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Do you have an employee suggestion box, but there’s never anything in it? Bob Nelson, author of 1,001 Ways To Energize Employees, suggests adding some urgency to this timeless idea-generating device by keeping it open only for a short period … perhaps one or two weeks at a time, once or twice a year. Call these periods “Project Brainstorm,” and create a team that will decide definitively (within seven days after the box “closes”) whether and how to implement the ideas. Boost participation by offering rewards to those whose brainstorms are used.


This article originally appeared in the March 2017 edition of INSTORE.

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David Squires

Editor’s Note: A Tale of Success

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This little department has been
a key part of “the INSTORE experiment.”

This article originally appeared in the July 2016 edition of INSTORE.


News flash: We’re now 175 issues into
the INSTORE experiment, which can be
defined as “producing business media that
tells the story of its readers’ lives while also
teaching and inspiring them.”

One of the departments we’ve had since
the very beginning is “True Tales.” And it’s
a perfect example of what makes the
INSTORE experiment so special — it’s
content that grabs your interest, makes
you laugh, makes you gasp, and sometimes
gives you a little shiver of excitement that
you do what you do for a living.


“IT MAKES YOU
LAUGH, MAKES
YOU GASP, AND
SOMETIMES
SHIVER.”


I’d guess-timate that we’ve probably
run 250 of your stories over the years. And
while everybody probably has their own
memorable favorites, the incredible thing
about this department is the quality of all
the submissions you’ve shared with us.
That’s because, while we’ve probably seen
enough gut-churning stories of “Could you
turn this (horrifying random object) into
a piece of jewelry?” to last a lifetime, the
amazing thing is that there’s nary a dud
in the bunch. Every one of these jewelers’
stories will make you feel something.

This month’s special lead feature-length
collection of the best True Tales we’ve
received in recent years is no different. Lie
back on your beach chair, pick up this issue
and read of the store owner with a diabolically
cruel ceremony for handing a new
hire their first paycheck, an intimidatingly
angry woman who melted in the face of a
little kindness, and the woman who bought
herself a ring to celebrate 25 years of marriage
(between three different husbands.)
And many, many more.

Enjoy your summer, and have a blast
with this issue!

DAVID SQUIRES


ONE QUICK QUESTION

Cities around the
country are raising
the minimum
hourly wage. How
high would it have
to go in your market to put serious
pressure on your
earnings?

$10

16%

$15

33%

$20

39%

$25

7%

Over $25

5%

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David Squires

Editor’s Note: Shop Like You Mean It

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Buying the right products
is the key to store success.

This article originally appeared in the June 2016 edition of INSTORE.


What makes your store your store? What is
the most important factor that makes your
store unique and appeal to customers?

Is it your awesome decor? Your incredible
service? Is it your low, low prices? Or
maybe it’s your bandana-wearing pet labrador
curled up in front of the showcase in the
center of the sales floor?

Of course, the answer is that it could be
all of these things. (I mean, who can resist
a friendly Labrador with a bandana around
his neck? Nobody, that’s who.)

But the thing at the very center of your
store personality is the products you carry.

There are two ways to make sure your
store has the right product. One is by
purchasing the brands you know your community wants and then simply screaming
as loud as you can that you have those
products. The second is by convincing local
customers that you are the brand and that
you can always be trusted to find the perfect
accessory or statement piece for anybody
who walks through your door.


“AS ALWAYS,
GO WITH A PLAN,
BUT LEAVE SOME
ROOM IN THAT
PLAN FOR A LITTLE
SERENDIPITY.”


This year’s annual Las Vegas Buying
Guide is a perfect guide for either type of
jeweler, offering 10 painstakingly curated
product categories. You’ll find the year’s
most dominant trends (two-stone rings and
layered necklaces), plus emerging categories
(pink gems, chokers and colored stone
clusters), as well as several others (smartwatches
and jewelry including lab-grown
diamonds) that present an opportunity to
expand into a brand-new sales category.

As always, go with a plan, but leave some
room in that plan for a little serendipity.
Ready to start shopping? Turn to page 62
for our annual product preview.

DAVID SQUIRES


ONE QUICK QUESTION

If you work with
family and had
the chance to do
it all over again,
would you?

7%

Never.

19%

Probably not.

31%

Yes, but with better
ground rules.

43%

Yes. That’s the best part
about the business.

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