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David Brown

Interest Rates Rise? Be Prepared to Deal with the Ramifications

What should a retailer do?




IF THERE IS one thing we’re not short of at the moment, it’s a surplus of money sloshing around in our financial system. Since 2008, central banks globally have been printing money and injecting cash into the marketplace at a rapid rate in order to keep demand for products at a healthy level.

The Federal Reserve has clearly stated that a plentiful supply of cheap money is here to stay and that interest rates won’t be increasing anytime soon as they attempt to restimulate the economy after the COVID-19 pandemic. The question is, do they get to make the final decision on this?

In recent weeks, we’ve seen rumors of inflation beginning to appear as many economies come out of self-imposed restrictions and demand for goods begins to return. Prices for many commodities used in the manufacturing process such as oil, copper and iron ore have begun to increase.

Inflation fears have a direct impact on interest rates — no one wants to earn a return that is less than the cost of money, even if it’s a safe investment — and one of the safest that has been caught in the crosshairs of inflation concerns is government bonds. Recently, the price of government bonds has begun to decline on the secondary market, which reflects investors wanting to earn a higher return (the lower the price of a bond, the higher the yield the investor earns in interest). This is bad news for central banks, as new bonds issued to raise funds will have to be priced at a higher interest rate to match the market price. If existing bonds start trading at, say, a 3 percent yield, then new bonds issued must be offered at a similar rate to meet the market, regardless of central banks’ desires to keep rates at, say, 2 percent. Central banks, in those circumstances, will be forced to increase interest rates whether they like it or not.

So far, the Federal Reserve is making soothing sounds that it has everything under control. Whether the market will test the limits of the Reserve remains to be seen. An increase in interest rates can present two problems for those in the jewelry industry: an increase in the cost of borrowing, and an increase in the price of the market’s favorite asset in times of inflation – gold.

What should a retailer do in the meantime?

  1. Don’t panic or overreact.
  2. Make sure you have a comprehensive financial plan. Speak to your CPA about your current debt, short-term and long-term financial goals.
  3. Pay down your credit card debt. Credit card rates are generally tied to the prime rate, a national index used by banks to determine consumer interest rates, and therefore can move up or down.
  4. Protect your cash. If interest rates do increase, you can take advantage of these increases by putting your money into certificates of deposit. Be careful not to lock up all your cash reserves. Consider using the ladder technique, which involves buying CDs with varying terms.
  5. Most businesses who own mortgaged property will be on variable rates. You should speak to your bank to discuss options of possibly locking into an interest rate, especially while they’re still low.

David Brown is the President of The Edge Retail Academy (sister company of The Edge), who provide expert consulting services to help with all facets of your business including inventory management, staffing, sales techniques, financial growth and retirement planning...All custom-tailored to your store’s needs. By utilizing the power of The Edge, we analyze major Key Performance Indicators that point to your store’s current challenges and future opportunities. Edge Pulse is the ideal add-on to the Edge, to better understand critical sales and inventory data to improve business profitability. It benchmarks your store against 1100+ other Edge Users and ensures you stay on top of market trends. 877-569-8657, Ext. 001 or [email protected] or



Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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