(PRESS RELEASE) NEW YORK — CITIZEN US is bringing the highly anticipated and acclaimed NJ015 automatic series to the market, giving consumers another reason to adorn their wrists with a new watch. Fusing a vintage inspired modern design, eye-catching hues and automatic movement, the collection, which has been affectionately named “Tsuyosa,” which in Japanese means strength, will make its US debut on May 23 on the CITIZEN US ecommerce site.
Defining a new footprint in mechanical timekeeping, the series delivers on style, function and design. Making a statement with its accessible trend sport style and authentic timekeeping featuring Citizen’s automatic movement, Cal.8210, the collection offers an accessible gateway into the brand’s portfolio of mechanical watches.
The Style
Each timepiece features a modern integrated style stainless steel case and bracelet. The case is chamfered and finished with brushing and polishing.
The crown set on the 4 o’clock position provides a slimmer appearance to the watch. Each link of the bracelet is curved to create a mountain-like shape, lending a classical feel to the watch. The center links of the bracelet and the bezel are polished for a more luxurious look.
Offered in five eye-catching colorways – blue, yellow, green, turquoise and black – each dial bears a subtle sunray pattern. Simple baton style indices are carefully applied to the twelve position. The magnified lens over the date window at 3 o’clock is a unique standout feature of the watch. Attention to detail is paramount in each piece, but when blended together, the watch exudes a style that is as classic as it is modern.
The Movement
Equipped with the Cal.8210 in-house manufactured automatic movement, 21 jewels, 21,600 vph with the movement visible from the case-back, each watch offers approximately 40 hours of power reserve, packing in the power at no cost to the environment.
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Providing watch wearers with greater selections in mechanical movements, the five new timepieces define a new statement in style that elevates one’s wrist-fit. The series will launch on May 23 here.
About CITIZEN
Citizen, a pioneer in watchmaking and innovation since 1918, promotes excellence and creativity with a deep-rooted respect for craftsmanship. Citizen advocates “Better Starts Now,” searching for and accomplishing goals that cultivate positive change. Citizen was an early pioneer in advocating for the environment, launching the first light-powered watches with proprietary Eco-Drive technology in 1976, thus adding eco-mindful as a core company value. For over 40 years, Citizen’s Eco-Drive technology has served as the prime example of how the brand is dedicated to making the world and its environment a better place. Eco-Drive harnesses the power of light from any natural or artificial light source and converts it into energy, eliminating the need forany battery replacement. Citizen’s diverse portfolio of high-performance and eco-mindful watches is accessibly priced and ranges from professional-grade, sport-inspired designs with advanced functions to sophisticated, timeless silhouettes that are beautiful as well as collectible.
