(PRESS RELEASE) NEW YORK, NY — Citizen Watch is proud to announce its continued collaboration with Marvel for the highly anticipated release of Marvel Studios’ “The Fantastic Four: First Steps,” in theaters July 25. This fantastic collaboration continues Citizen’s legacy of celebrating bold storytelling, innovation, and timeless style alongside Marvel Studios’ iconic cinematic universe.
To celebrate the upcoming theatrical release, Citizen presents the Marvel | Citizen limited edition Zenshin timepiece crafted with Super Titanium and inspired by “The Fantastic Four: First Steps”. Incorporating 1960s inspired, retro futuristic spirit of Marvel’s First Family, this special release fuses Citizen’s pioneering Eco-Drive technology with the strength, lightness, and resilience of Super Titanium.
With a nod to Mid-century design, the watch channels the aesthetic of the film with bold silver accents and sleek silhouette anchored by a Fantastic Four inspired blue dial. Icons representing the Fantastic Four are subtly encoded on the dial, with the 12, 3, 6, and 9 o’clock markers symbolizing each hero’s powers — Mister Fantastic’s stretching ability, Invisible Woman’s invisibility, Human Torch’s flames, and The Thing’s rocky exterior. And at 4 o’clock? A luminous standout marker, a clever tribute to the Fantastic Four name.
This limited-edition timepiece comes packaged in a premium collector’s boxed set, complete with an exclusive double-sided commemorative coin, a limited edition card, and a uniquely designed display box—making it a powerful tribute to “The Fantastic Four: First Steps.”
“Citizen has always stood for forward motion and innovative design,” said Eric Horowitz, Managing Director at Citizen Watch America. “Collaborating with Marvel once again, especially for a film like ‘The Fantastic Four: First Steps,’ gives us the opportunity to celebrate our past—marked by 55 years of titanium innovation—and our future in a single moment. This special campaign and Fantastic Four collector’s piece are a symbol of our commitment to designing innovative timepieces for the future.”
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The Marvel | Citizen limited edition inspired by Marvel Studio’s “The Fantastic Four: First Steps” timepiece will be available in 1,100 units at the end of July, exclusively through Citizen’s website and select retailers.
Citizen’s collaboration with the film also includes a 360-campaign that builds upon its multi-year corporate alliance with The Walt Disney Company. Infused with sleek, space-age sophistication and a clever, stylish energy, the new campaign—channeling a fantastic future—will be spearheaded by a :30 hero co-branded spot featuring Citizen’s standout Zenshin Three-hand timepiece and two product-dedicated :15s spots.
The co-branded spots will debut at a major media event in New York City on June 16th, with an OOH placement simultaneously running on the ABC Super Sign in Times Square. The marketing collaboration continues with an integrated media campaign starting on July 1, with distribution across Disney+, Hulu, ESPN, and paid social across the channels of Citizen and Marvel.
The integrated campaign runs through the Fall, spanning influencer marketing, experiential retail, a fan sweepstakes, and immersive storytelling touchpoints, inviting Marvel fans and watch enthusiasts to gear up for the ultimate summer blockbuster experience, with a Super Titanium timepiece worthy of the big screen.
To learn more about the collaboration with Marvel Studios’ “The Fantastic Four: First Steps,” visit citizenwatch.com/fantastic4, sign-up for emails from Citizen, and follow @citizenwatchus on Instagram and @citizenwatch on TikTok to stay up to date on the latest exciting launches and partnerships from the brand.
