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Invite Customers to Flip the Big Guy on Boss Day, Appeal to Those Other Pet Lovers on Cat Day, and More Dates for October

It’s also Breast Cancer Awareness Month; time to bring out the pink.

Published

3 years ago

September 12, 2022

INSTORE Staff Instore September 2022 Issue

16 Today is NATIONAL BOSS DAY. Instead of sitting around all day waiting for the card you sent yourself to arrive, invite your customers to come in and play “Toss the Boss” — a favorite of British pub owners that is similar to Flip Night (you flip a coin against another player). You win, you get to show them your favorite new “wow” jewelry item (no strings attached, obviously). They win, they get a $50 gift card to use on their next purchase.

1 October is BREAST CANCER AWARENESS MONTH, so think pink. That could simply mean using pink wrapping paper, or something bolder like creating a line of brooches inspired by the pink ribbon theme, with proceeds going to the Susan G. Komen Foundation.

15 100 years ago, a candy company employee thought it would be neat to hand out candy to orphans; thus, SWEETEST DAY was born. Invite your customers to “Do something sweet for someone” — with your own little sweetener added.

29 According to a recent Big Survey, 26 percent of jewelers prefer cats. If that’s you, contact your local cat shelter to see if you can help promote NATIONAL CAT DAY.

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.