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Invite Customers to Flip the Big Guy on Boss Day, Appeal to Those Other Pet Lovers on Cat Day, and More Dates for October

It’s also Breast Cancer Awareness Month; time to bring out the pink.

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16 Today is NATIONAL BOSS DAY. Instead of sitting around all day waiting for the card you sent yourself to arrive, invite your customers to come in and play “Toss the Boss” — a favorite of British pub owners that is similar to Flip Night (you flip a coin against another player). You win, you get to show them your favorite new “wow” jewelry item (no strings attached, obviously). They win, they get a $50 gift card to use on their next purchase.

1 October is BREAST CANCER AWARENESS MONTH, so think pink. That could simply mean using pink wrapping paper, or something bolder like creating a line of brooches inspired by the pink ribbon theme, with proceeds going to the Susan G. Komen Foundation.

15 100 years ago, a candy company employee thought it would be neat to hand out candy to orphans; thus, SWEETEST DAY was born. Invite your customers to “Do something sweet for someone” — with your own little sweetener added.

29 According to a recent Big Survey, 26 percent of jewelers prefer cats. If that’s you, contact your local cat shelter to see if you can help promote NATIONAL CAT DAY.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Is It Your Time to Enjoy Life? Wilkerson Can Get You There.

Mary and Tim Whalen, owners of Crown Jewelers in Pittsfield, Mass., wanted to enjoy life beyond their business. When they decided to retire and close shop, they asked Wilkerson to handle the sale. As long-time Wilkerson customers, Mary says she knew the company could manage all the details of the liquidation. It was also great to have “fresh eyes” on their business, says Mary, which “worked tremendously for us.” Today, the Whalens are beginning a new adventure but are quick to commend Wilkerson for helping them get there. “You have one chance to get it right,” she says about their retirement sale. “Do it right.”

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