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Invite Customers to Flip the Big Guy on Boss Day, Appeal to Those Other Pet Lovers on Cat Day, and More Dates for October

It’s also Breast Cancer Awareness Month; time to bring out the pink.





16 Today is NATIONAL BOSS DAY. Instead of sitting around all day waiting for the card you sent yourself to arrive, invite your customers to come in and play “Toss the Boss” — a favorite of British pub owners that is similar to Flip Night (you flip a coin against another player). You win, you get to show them your favorite new “wow” jewelry item (no strings attached, obviously). They win, they get a $50 gift card to use on their next purchase.

1 October is BREAST CANCER AWARENESS MONTH, so think pink. That could simply mean using pink wrapping paper, or something bolder like creating a line of brooches inspired by the pink ribbon theme, with proceeds going to the Susan G. Komen Foundation.

15 100 years ago, a candy company employee thought it would be neat to hand out candy to orphans; thus, SWEETEST DAY was born. Invite your customers to “Do something sweet for someone” — with your own little sweetener added.

29 According to a recent Big Survey, 26 percent of jewelers prefer cats. If that’s you, contact your local cat shelter to see if you can help promote NATIONAL CAT DAY.



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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