Headlines

Is Ivanka Trump Jewelry Profiting from the Election?

‘Presidential prominence’ could boost the brand.

Published

7 years ago

November 16, 2016

INSTORE Staff

Donald Trump’s election represents a major promotional opportunity for Ivanka Trump Fine Jewelry and other Trump brands, the Washington Post reports.

And the Trump companies appear ready to jump at the chance.

Trump’s daughter Ivanka Trump recently appeared on “60 Minutes” to talk about her father’s election.

Soon afterward, the jewelry brand sent a “style alert” to the media. It noted that a piece of jewelry that Ivanka Trump wore on the show, the 18-karat Metropolis diamond bangle, was available for $10,800.

The alert represented “one of the first moments since the election during which the Trump companies have sought to use Trump’s presidential prominence to boost their private fortunes,” according to the Post.

Ethics experts say conflicts of interest could arise during Trump’s presidency because of his many business holdings.

Abigail Klem, president of the Ivanka Trump brand, told the Post that many in the company are “still making adjustments post-election.”

He said the brand is “proactively discussing new policies and procedures with all of our partners going forward.”

Interest in Ivanka Trump’s brands increased as a result of the Trump campaign, according to the Post.

Read more at the Washington Post

It is already happening: Trump Family Sees President of United States–as a Marketing Opportunity. pic.twitter.com/fa7AthLoBr
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— Eric Lipton (@EricLiptonNYT) November 15, 2016

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”