(PRESS RELEASE) RAMAT GAN, ISRAEL – The Israel Diamond Exchange (IDE) is officially launching a groundbreaking new campaign to encourage international buyers to purchase diamonds at the bourse. Called ‘Fly to Buy’, the campaign will enable diamond buyers to fly to Israel for free from October to December 2018, if they purchase $150,000 worth of diamonds during their visit to the exchange. The cost of the flight will be reimbursed up to $1,000.
IDE President Yoram Dvash said, “A great many international buyers visit our diamond complex and sit on our trading floor over the course of the year, and we expect this campaign to dramatically increase buyer traffic. The timing, right before the holiday season, is also a big attraction.”
The new campaign is the first in a series of marketing campaigns that IDE will be launching in the near future, and a direct result of the new relationship between the bourse and the Israeli government. Government aid to the industry, in the amount of over $4 million over the next five years, was recently announced by Israeli Ministry of Finance Moshe Kahlon during a visit to the diamond exchange.
Press here for information and registration for the ‘Fly to Buy’ campaign.

After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.
When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”